Senior Marketing Manager (Real Estate Developer)

About the Role Our client is a European developer known for quality, craftsmanship and long-term value, and is growing its presence in Dubai. They’re looking for a Senior Marketing Manager for UAE and to own the brand, launch new projects and build a digital-first engine that generates leads. This is a hands-on leadership role, with strategy and day-to-day execution sitting with one person. Key Responsibilities Strategy and Leadership Set the annual marketing strategy and launch plans for each project, in line with sales and business targets Own the marketing budget, allocate spend across channels and report on ROI to leadership Lead and manage agencies, production partners and suppliers, holding them to high standards of quality, speed and cost Track market trends, competitor launches and buyer behaviour to sharpen positioning Corporate Brand Build the developer’s reputation in the UAE as a trusted European name in premium residential property Run brand awareness campaigns and keep the brand consistent across every touchpoint Lead PR, corporate communications and media relations, working with group head office Create content that builds buyer confidence in the developer, its projects and its delivery track record Project Marketing Plan and deliver project launches, from target audience and messaging through to the creative campaign Run launch events, exhibitions, international roadshows and broker events Oversee all sales and marketing materials: brochures, renders, videos, photography, presentations and landing pages Work with the Development team to share construction milestones and project updates with buyers Drive broker and channel-partner engagement through briefings, incentives and marketing support Digital Marketing and Lead Generation Own the full digital marketing funnel, from awareness through to qualified lead and sale Plan and optimise performance campaigns across Google Ads, Meta, TikTok, LinkedIn and programmatic Manage property portal strategy (Property Finder, Bayut and international portals) to maximise lead volume and quality Lead SEO, website performance, landing page testing and conversion optimisation Build email, WhatsApp and CRM automation journeys to nurture and convert leads Track and report the key metrics: cost per lead, lead-to-sale conversion and return on ad spend Use data from the CRM and sales feedback to refine targeting, messaging and budget allocation Run international digital campaigns aimed at European, GCC and other overseas investors Sales Alignment and Compliance Work closely with the Sales Director to align campaigns, lead flow and sales targets Coordinate all client communications with the CRM team Make sure all advertising complies with RERA and DLD regulations and project approvals Requirements 10+ years in marketing, including at least 3 years leading marketing for a UAE real estate developer Proven track record of off-plan project launches and sales-driven campaigns Strong hands-on digital and performance marketing skills, with deep knowledge of paid media, property portals, CRM and marketing automation Data-driven, comfortable with Google Analytics, dashboards and attribution Experience with corporate branding, PR and managing agencies Experience marketing to international buyers, particularly from Europe Show more Show less