Digital Marketing Manager

About myMayz myMayz is a premium Egyptian lifestyle brand co-founded by Chef May Yacoubi, bringing together fashion, ceramics, kitchenware, tableware and gourmet food. We sell online at mymayz.com, through our mobile app and leading marketplaces, and in our store at Mall of Egypt. The Role We are looking for a hands-on Digital Marketing Manager to own myMayz's growth across paid, organic and retention channels. You will turn our products and our story into campaigns that sell, manage the budget end-to-end, and lead a small in-house team. This is a full-time, on-site role at our Cairo office, reporting directly to the founders. Key Responsibilities Plan, launch and optimize paid campaigns on Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max) and TikTok, with full ownership of budget, ROAS and customer acquisition cost. Build and run the monthly marketing calendar: product launches, collections, and seasonal peaks (Ramadan, Eid, Mother's Day, White Friday, year-end gifting). Lead the creative pipeline: brief photo and video shoots, Reels, UGC and ad creatives, and test new angles continuously. Grow our social channels (Instagram, Facebook, TikTok) through content, community management and collaborations. Own CRM and retention: email, SMS and WhatsApp campaigns, customer segmentation and loyalty initiatives. Work with the e-commerce team to improve conversion on the website and app: landing pages, product pages, offers and promotions. Manage influencer and UGC creator programs from selection to performance tracking. Track results using GA4, Meta Events Manager and Shopify analytics, and deliver clear weekly and monthly reports with next actions. Lead and develop the marketing team (media buying, content, design) and manage external agencies and freelancers. Requirements 5+ years of digital marketing experience, at least 2 of them in e-commerce, retail or D2C brands. Proven track record managing significant ad budgets on Meta and Google with measurable ROAS results (please share examples). Strong command of Meta Business Manager, Google Ads, TikTok Ads Manager and GA4. Shopify experience is a strong plus. Experience leading a team and working with creators and agencies. Excellent Arabic and English, written and spoken. A strong eye for fashion, food and lifestyle content. Data-driven, organized and comfortable owning targets. What We Offer Competitive salary based on experience, plus performance incentives. Real ownership and direct access to the founders. The chance to shape the growth of a fast-growing homegrown Egyptian brand. How to Apply Apply through LinkedIn with your CV, and include links or a short summary of campaigns you have run and the results they achieved. Show more Show less