Senior Content Creator and Media Buyer

Company Description Atco Pharma is a well-established pharmaceutical company serving both human and veterinary healthcare markets and is ranked among the leading firms in Egypt. The company manufactures its products according to Good Manufacturing Practice (GMP) standards, providing clients and patients with reliable, high-quality therapies. Atco Pharma also follows ISO standards and received the International Quality Crown Award in 2015 in recognition of its strong commitment to quality and excellence. Guided by a deep understanding of health and well-being, Atco Pharma focuses on developing therapeutic solutions that reflect these values and support better outcomes for patients and providers. Role Description The Senior Content Creator and Media Buyer is a full-time, on-site role based in Cairo, Egypt. The role involves developing and executing content strategies across digital channels, creating engaging multimedia content (including copy, visuals, and short-form video), and adapting messages for healthcare professionals, distributors, and end customers. The Senior Content Creator and Media Buyer will plan, purchase, and optimize media across platforms such as social media, search, display, and potentially traditional channels, ensuring campaigns meet performance and brand objectives. Daily tasks include managing editorial calendars, coordinating with marketing and product teams, analyzing campaign and content performance, preparing reports, and refining strategies based on data and market insights. The role also requires staying current with pharmaceutical marketing regulations, digital trends, and competitive activity in both human and veterinary healthcare segments. Qualifications Strong digital content creation skills, including copywriting, storytelling, and basic visual or video production for web and social media. Experience in content strategy, campaign planning, and aligning content with brand positioning and marketing objectives. Hands-on media buying experience across digital platforms (e.g., Meta Ads, Google Ads, programmatic or local networks), including budgeting, targeting, and bid optimization. Analytical skills for monitoring performance metrics, A/B testing, and generating actionable insights to improve campaigns and content effectiveness. Familiarity with digital marketing practices such as social media management, SEO basics, and performance marketing within regulated industries. Previous experience in pharmaceuticals, healthcare, or a similarly regulated sector is highly beneficial. Bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience. Ability to work on-site in Cairo, collaborate with cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment. Strong written and verbal communication skills in English; Arabic proficiency is an advantage. Show more Show less