Marketing Officer (Digital & Social Media)

Role Description We are seeking a creative, organized, and results-driven Marketing Officer to support digital marketing activities, social media management, and brand communication across online platforms. This role focuses on creating engaging content, coordinating marketing campaigns, strengthening online visibility, and helping the organization build meaningful relationships with its target audience. The successful candidate will assist in planning and implementing digital marketing initiatives that align with business objectives and brand guidelines. Responsibilities include managing social media accounts, preparing content calendars, developing campaign ideas, writing engaging captions, and coordinating the publication of posts across relevant platforms. The role may involve working with platforms such as Instagram, Facebook, LinkedIn, TikTok, and other digital channels depending on the target audience and marketing strategy. Content development is an important part of the position. The Marketing Officer will help prepare promotional graphics, short-form videos, digital announcements, newsletters, website updates, and other marketing materials. The role also involves coordinating with designers, content creators, external agencies, and internal departments to ensure that communications remain consistent, accurate, and visually appealing. The position may include supporting paid digital campaigns, search engine optimization, email marketing, online promotions, and audience engagement activities. Responsibilities include monitoring campaign performance, reviewing engagement metrics, tracking website traffic, and preparing reports to evaluate the effectiveness of marketing initiatives. Insights from these reports will help identify opportunities to improve content quality, audience reach, and campaign results. The successful candidate will also assist with market research, competitor monitoring, trend analysis, and the identification of relevant topics or promotional opportunities. Maintaining an active online presence, responding appropriately to audience interactions, and helping coordinate marketing schedules are important aspects of the role. Collaboration with sales, customer service, and other business teams will help ensure that marketing messages reflect current products, services, and organizational priorities. The role requires careful attention to brand consistency, communication accuracy, and campaign deadlines while remaining adaptable to changing digital trends. The overall objective is to strengthen digital engagement, support brand awareness, and contribute to measurable marketing outcomes through consistent content delivery, effective campaign coordination, and data-informed decision-making. Qualifications A degree, diploma, or equivalent qualification in Marketing, Digital Media, Communications, Business Administration, or a related field is preferred. Understanding of digital marketing principles, social media management, online branding, and content planning. Familiarity with platforms such as Instagram, Facebook, LinkedIn, TikTok, and other relevant digital channels. Strong writing and communication skills, with the ability to create clear, engaging, and audience-appropriate marketing content. Familiarity with content calendars, campaign coordination, audience engagement, and basic community management. Understanding of digital marketing metrics, including reach, impressions, engagement, click-through rates, and conversions. Proficiency in Microsoft Office or Google Workspace; familiarity with Canva, Meta Business Suite, social media scheduling tools, or analytics platforms is an advantage. Basic knowledge of SEO, email marketing, paid advertising, and website content management is beneficial. Strong organizational skills and the ability to manage multiple campaigns, content requests, and deadlines. Creative thinking, attention to detail, and the ability to adapt content to different platforms and audiences. Ability to collaborate with designers, content creators, marketing colleagues, and other departments. A proactive, professional, and results-oriented approach, with an interest in emerging digital trends and continuous marketing improvement. Show more Show less