Social Media Specialist

About the Role We are looking for a creative and detail-oriented Social Media Specialist to support and manage our organic social media presence across multiple platforms. This role is responsible for creating engaging content ideas, managing daily publishing activities, monitoring audience interactions, and maintaining a consistent brand voice across all social channels. The ideal candidate has hands-on experience in social media management and community engagement, stays up to date with digital trends, and has a strong understanding of the Saudi market, with excellent Arabic and English communication skills. Key Responsibilities Develop creative content ideas, captions, engagement formats, and campaign concepts. Manage and publish approved content across social media platforms according to the content calendar. Ensure all published content meets brand guidelines, platform requirements, and quality standards. Monitor comments, direct messages, mentions, tags, reviews, and online conversations. Engage with followers and respond to inquiries using the approved brand tone of voice. Identify customer concerns and coordinate with the relevant teams to ensure proper case handling. Monitor social media trends, audience sentiment, and competitor activities to identify new opportunities. Support influencer and content creator collaborations, including briefs, content reviews, and performance tracking. Track social media performance and prepare regular reports with actionable insights and recommendations. Support corporate announcements and brand campaigns across consumer-facing social media channels. Maintain accurate publishing records and follow social media account security procedures. Key Skills & Competencies Strong knowledge of social media platforms, publishing tools, and platform-native content formats. Hands-on experience in community management and audience engagement. Excellent written communication skills in both Arabic and English. Good understanding of the Saudi market, audience behavior, and social media trends. Ability to monitor social conversations, analyze sentiment, and identify emerging trends. Familiarity with social media analytics, reporting, and performance tracking. Understanding of influencer marketing and creator collaboration processes. Strong attention to detail, especially in content publishing and quality checks. Excellent communication, time management, and organizational skills. Ability to handle high-volume interactions with professionalism, empathy, and sound judgment. Requirements Bachelor's degree or diploma in Marketing, Communications, Media, Public Relations, or a related field. Minimum 1 year of experience in social media management, community management, digital customer care, or content publishing. Hands-on experience with major social media platforms, particularly within the Saudi market. Experience in travel, e-commerce, mobile applications, or consumer-facing industries is a plus. Show more Show less