Paid Search & Acquisition Executive

Paid Search & Acquisition Executive (Digital Marketing Executive) — Egypt | Remote Department: Marketing Location: Remote, based in Egypt Employment type: Freelance; Contract role for two years, extendable About the organisation Our client is an Abu Dhabi-based diversified holding and platform-building group focused on developing and scaling businesses across strategically important sectors. Its portfolio includes mobility, aviation, fintech, insurance, healthcare, mining and energy, professional services, and other high-impact opportunities. The group is building an integrated marketing function covering strategy, brand, creative, digital, insights, operations, and growth. The opportunity This is a hands-on role for a performance marketer who can plan, launch, and improve paid search campaigns and other digital acquisition activity. You’ll work with the Growth Marketing Manager and colleagues across the group and its portfolio businesses to improve campaign performance, strengthen measurement, and turn marketing investment into measurable outcomes. The role is based in Egypt. Campaigns may support different businesses and markets across the group’s portfolio. Key responsibilities Paid search and campaign management Build, launch, and manage paid search campaigns, primarily through Google Ads. Conduct keyword and search-term research; structure campaigns, ad groups, keywords, and negative keywords. Set up and manage bidding, budgets, audiences, ad copy, extensions, and campaign settings. Support paid social, display, video, or other digital campaigns where required by the business. Acquisition and optimisation Monitor campaign spend and performance, including clicks, CPC, CTR, conversion rate, CPL, CPA, and other relevant funnel metrics. Optimise keywords, bids, budgets, targeting, ad copy, and landing-page recommendations based on performance data. Identify opportunities to improve the quality and volume of leads, customers, or other agreed conversion outcomes. Plan and document tests, assess results, and share practical recommendations with stakeholders. Measurement and reporting Prepare clear weekly and monthly performance reports, highlighting results, trends, and recommended actions. Maintain accurate campaign, spend, and UTM records. Work with Marketing Analytics and Digital Experience colleagues to support conversion tracking, investigate data discrepancies, and improve landing-page performance. Contribute to attribution and return-on-marketing-investment reporting. Collaboration and planning Support channel planning, budget forecasts, and budget phasing using platform data, historical performance, and research. Share performance insights with Creative teams to improve ad effectiveness. Stay informed about relevant platform updates, search trends, and advertising features. Experience and qualifications Bachelor’s degree in marketing, advertising, business, analytics, or a related discipline. Four to six years of hands-on paid search, paid media, or performance marketing experience. Direct experience managing campaigns in Google Ads. Strong analytical skills and advanced Excel capability. Experience with multiple brands, business units, or markets is preferred. Fluent English is required; Arabic is desirable. Technical skills Google Ads, including search campaign setup and optimisation GA4 and conversion tracking UTM taxonomy and campaign measurement Keyword research and search-term analysis A/B testing and performance analysis Excel Looker Studio or Power BI fundamentals Meta Ads Manager or other paid media platforms, where relevant Core competencies Commercial judgement and a clear understanding of how media performance connects to business outcomes Ownership of campaign quality, results, and follow-through Strong collaboration and stakeholder management Clear written and verbal communication, with the ability to explain performance simply Effective prioritisation and execution in a fast-moving environment Curiosity, learning agility, and responsible use of data, digital tools, and AI Ideal candidate A hands-on performance marketer who enjoys working with search campaigns, uses data to improve acquisition outcomes, and can communicate clear recommendations to colleagues and stakeholders. Responsibilities may evolve as the organisation and its portfolio businesses continue to grow. Show more Show less