Media Buyer

Company Description I/O Lab delivers innovative software solutions, IT consulting, and outsourcing services across the MENA region. The company focuses on helping organizations optimize their technology capabilities and drive digital transformation. Team members collaborate on projects that address complex business challenges through tailored software and consulting services. I/O Lab values innovation, technical excellence, and client-centric problem-solving, offering opportunities to work with diverse industries and modern technologies. Role Description The Media Buyer at I/O Lab is a full-time, on-site role based in New Cairo. This role is responsible for planning, negotiating, and purchasing media space across digital and traditional channels to support marketing and business objectives. Day-to-day tasks include analyzing audience data, evaluating media options, managing budgets, and monitoring campaign performance to maximize ROI. The Media Buyer will collaborate closely with marketing, content, and product teams to align media plans with overall brand and campaign strategies. The role also involves maintaining relationships with media vendors, preparing performance reports, and recommending optimization strategies based on analytics and market trends. Qualifications Strong media planning and media buying skills, with experience managing campaigns across multiple channels. Media strategy expertise, with the ability to develop data-informed plans that align with business goals. Analytical skills for interpreting campaign data, audience insights, and market trends to optimize performance. Effective communication skills for collaborating with internal teams and negotiating with external media partners. Relevant experience in marketing or advertising, ideally within tech or service-focused organizations. Proficiency with media and analytics tools (e.g., ad platforms, tracking and reporting tools). Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Ability to work on-site in New Cairo and manage multiple campaigns and deadlines in a fast-paced environment. Show more Show less