Senior Marketing Specialist

Manara School’s Mission Manara School provides exceptional students with a world-class education based on ethics, academics, and diversity. We expect our students to become the passionate leaders required to shape a more prosperous and equitable world. About Manara School Manara School started its first year of operation in the Fall of 2023, with its inaugural class of 2028. The school is expected to grow to 500 students. As a co-educational residential school, with a mission to provide exceptional students with a world-class education based on ethics, academics, and diversity, Manara continues to build its organizational systems and infrastructure. Reporting to: Head of School Job Responsibilties: 1. Marketing Strategy and Admissions Support Contribute to the development and implementation of the school’s annual marketing plan, ensuring alignment with enrollment objectives, institutional priorities, and brand positioning. Translate enrollment goals and audience insights into targeted marketing initiatives and campaign plans. Provide marketing recommendations to the Head of School and senior leadership on brand positioning, public announcements, audience engagement, and reputation-related matters. Partner with Admissions to align marketing activities with inquiry generation, prospective-family engagement, and enrollment conversion priorities. 2. Brand Management and Content Development Maintain and strengthen Manara School’s brand identity, messaging, and communication standards across marketing channels and materials. Develop and implement a content plan that reflects the school’s educational philosophy, student experience, boarding environment, and institutional values. Manage editorial calendars and coordinate content delivery across platforms Capture and coordinate coverage of school activities, producing or commissioning photography, video, and digital content for stories, reels, highlights, and broader marketing use. Develop marketing collateral, presentations, brochures, advertisements, signage, and other promotional materials, coordinating design and production support where needed. Review creative materials produced by external vendors/suppliers to ensure accuracy, quality, and adherence to brand guidelines. 3. Digital Marketing and Campaign Management Plan, launch, monitor, and refine digital marketing campaigns across relevant platforms, including Meta and Google Ads, in support of recruitment and enrollment priorities. Develop audience segmentation and targeting approaches informed by prospective-family profiles, campaign objectives, and Admissions insights. Monitor campaign effectiveness against agreed performance indicators, including cost per qualified lead, inquiry quality, and contribution to the enrollment pipeline. Identify opportunities to improve digital reach, engagement, lead quality, and conversion performance through ongoing optimization. 4. Public Relations and Events Contribute to the planning and delivery of public relations initiatives, special visits, and high-profile school events. Develop event communication plans and coordinate marketing deliverables before, during, and after events. Support the creation of press releases, event summaries, photography, video content, and other materials that extend the value of school events through ongoing communications. Help ensure that guest-facing materials and event experiences reflect the school’s identity and standards. 5. Agency, Vendor, and Creative Partner Coordination Manage working relationships with marketing agencies, production companies, designers, photographers, videographers, and other creative suppliers. Develop clear project briefs, timelines, expected deliverables, and quality requirements for external assignments. Coordinate vendor selection and onboarding for marketing projects in accordance with school procurement procedures. Review deliverables, provide feedback, and ensure that external work meets agreed requirements and brand expectations. Monitor supplier performance, project delivery, and value for money, recommending changes to scope or partnerships where appropriate. Coordinate freelance and specialist support for campaigns and projects based on business needs and available resources. 6. Marketing Analytics and Reporting Maintain a structured reporting framework covering campaign performance, social media engagement, website activity, audience growth, and enrollment-related marketing indicators. Prepare monthly and quarterly marketing reports highlighting results, trends, opportunities, and recommended actions. Present marketing insights and recommendations to school leadership and relevant stakeholders to support informed planning and resource allocation. 7. Budget, Administration, and Asset Management Support the planning and monitoring of the marketing budget, including agency fees, advertising expenditure, production costs, freelance services, and software subscriptions. Track marketing expenses, coordinate invoice documentation, and prepare budget updates in accordance with school financial procedures. Maintain organized digital and physical records of marketing campaigns, creative assets, brand materials, vendor agreements, and performance reports. Oversee access and administration of relevant marketing platforms, accounts, subscriptions, and licenses, coordinating with IT and other departments as required. Prepare administrative, financial, and operational documentation related to marketing activities when requested. Qualifications and Experience Bachelor’s degree in Marketing, Communications, Business, or a related field. Minimum of 7 years of experience in marketing, digital campaigns, content development, brand management, or a related discipline, with demonstrated ability to lead projects and deliver results. Experience coordinating external agencies, vendors, and cross-functional stakeholders. Strong written and verbal communication skills in Arabic and English. Demonstrated understanding of digital marketing platforms, campaign analytics, audience segmentation, and performance reporting. Proficiency in relevant content, design, analytics, and marketing tools; experience with AI-assisted workflows is an advantage. Strong organizational skills, sound judgment, attention to detail, and the ability to manage multiple priorities. Show more Show less