Ads Marketing Specialist

About the Role We're looking for an experienced Performance Marketing Specialist to manage and scale paid advertising campaigns for high-ticket B2B offers and business events. We're looking for someone who understands how to reach business owners, entrepreneurs, executives, and decision-makers, generate qualified leads, and turn advertising budgets into measurable business results. You should be confident managing campaigns independently, analyzing performance, and making data-driven decisions to continuously improve results. Key Responsibilities Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Linked In Ads, Google Ads, and YouTube Ads. Develop lead generation strategies for high-ticket B2B offers, business conferences, workshops, summits, and professional events. Manage advertising budgets and allocate spend effectively to maximize campaign performance. Track, analyze, and optimize key metrics, including CPL, CPA, ROI, and ROAS. Continuously test and improve audiences, ad creatives, messaging, and landing pages. Build and optimize retargeting campaigns and conversion funnels. Monitor lead quality, event registrations, conversion rates, and overall campaign profitability. Set up and maintain accurate conversion tracking and performance reporting. Work closely with the marketing and sales teams to improve campaign results and lead quality. Requirements Minimum 3 - 5 years of hands-on experience in media buying or performance marketing. Proven experience running successful campaigns for high-ticket B2B offers and/or business events. Strong experience with Meta Ads, Linked In Ads, Google Ads, and YouTube Ads. Solid understanding of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization). Strong knowledge of lead generation, conversion tracking, retargeting, and funnel optimization. Experience managing and scaling advertising budgets. Proficiency in Google Analytics 4, Google Tag Manager, and Meta Ads Manager. Strong analytical skills and the ability to interpret performance data and make strategic decisions. Good English communication skills and the ability to work independently in a remote environment. Nice to Have Experience promoting business conferences, summits, seminars, or high-ticket events. Experience with CRM platforms, lead tracking, and marketing automation. Experience optimizing campaigns for booked appointments, qualified leads, and sales revenue. Familiarity with LinkedIn Ads and other B2B advertising channels. What Matters Most We're looking for someone who can demonstrate actual campaign results, not just platform knowledge. You should understand the difference between generating leads and generating qualified leads that turn into customers or event attendees. Show more Show less