Director of Ticketing

Role Overview We are seeking an experienced Director of Ticketing to lead the ticketing strategy for a major international sporting tournament. The role owns the design, pricing and sale of all ticket products and manages the full fan journey from purchase through venue entry, with the goal of maximizing attendance and revenue while delivering a seamless, high-quality experience for spectators. Key Responsibilities Strategy & Pricing Lead the tournament’s ticketing strategy, including product architecture, pricing, packaging and sales approach. Develop flexible, dynamic pricing models based on demand analysis and the match schedule. Product Development Develop the full range of ticket products: General Admission (GA), Premium and VIP. Align products with the tournament schedule, seating plan and venue configuration. Platform, Distribution & Customer Experience Oversee the ticketing platform and all distribution channels. Manage the customer journey from purchase through event entry, ensuring it is simple and efficient. Performance Monitoring Continuously monitor sales performance and demand indicators. Adjust pricing, inventory and promotional strategies to maximize attendance and revenue. Prepare regular sales and forecast reports for senior leadership. Cross-Functional Coordination Work closely with hospitality, partnerships, marketing, venue and operations teams to ensure smooth ticketing delivery and access management. Qualifications & Requirements Bachelor’s degree in Business Administration, Marketing, Sports Management or a related field. Minimum of 8 years of experience in ticketing or sales within sports, major events or entertainment. Proven track record launching and managing ticketing programs for large-scale international events. Hands-on knowledge of ticketing platforms and access control systems. Experience in dynamic pricing and revenue management. Key Skills Strong strategic and analytical thinking, with data-driven decision-making. Leadership skills and the ability to manage cross-functional teams. Excellent communication and negotiation skills with internal stakeholders and external partners. Ability to work under pressure and meet tight deadlines. Show more Show less