Credit Cards Acquisition Manager

Role Summary & Purpose: The Credit Cards Acquisition Manager is responsible for driving the growth of the bank’s credit card portfolio by overseeing acquisition strategies, managing cross-functional campaigns, and ensuring a seamless onboarding experience for new customers. Accountabilities & Key Roles: Develop and implement the end-to-end credit card acquisition strategy across all channels including digital, branch, sales team, and customer care center, covering lead generation, application processing, approval workflow, and onboarding. Optimize the customer acquisition funnel, including pre-qualification and instant approval frameworks, to reduce drop-off rates, improve conversion and approval rates, and drive first-card activation and first-spend performance. Collaborate with Marketing, Sales, Product, Data, and Analytics teams to design and execute acquisition campaigns and welcome offers across digital and traditional channels. Track and analyze channel-specific acquisition performance, cost per acquisition, customer lifetime value, conversion rates, and campaign effectiveness to inform budget allocation and channel prioritization. Conduct regular market and competitor analysis to identify new product opportunities, strategic partnerships, and recommend enhancements. Leverage AI and advanced analytics tools to enhance targeting, optimize acquisition campaigns, identify emerging trends, and enable data-driven decision-making throughout the credit card acquisition process. Ensure compliance with bank policies, industry standards, and regulatory requirements throughout the acquisition process, and coordinate with the Credit Department to review and update the credit card credit policy as needed to align with acquisition strategy, risk appetite, and market dynamics. Support the relevant functions and teams in the development of new card products and the enhancement of existing offerings through the enablers team, ensuring alignment with strategic objectives and effective delivery of required outcomes. Adopt agile operational models by leveraging cross-functional collaboration, iterative development, and continuous feedback to accelerate product innovation, enhance responsiveness to market needs, and ensure timely, high-quality delivery in accordance with the bank’s strategic priorities Ensure portfolio strategy execution across all countries and channels, ensuring consistency in approach and alignment with local market dynamics. Job Requirements: Education: Bachelor’s degree in Business Administration, Finance, Marketing, or related field. Master’s degree is a plus. Experience: Minimum 7 years of experience in banking or financial services, with at least 3 years in credit card acquisition or product management. Experience in project management and testing of banking products is highly desirable. Competencies: Fluency in written and verbal English communication. Strong interpersonal and presentation skills. Strong analytical and problem-solving skills. Leadership and team management. Project management skills. High attention to detail, especially in testing and validation processes. Customer-focused mindset. Proficiency in MS Office and banking systems. Ability to work cross-functionally and manage multiple priorities. Strong understanding of digital marketing channels, performance marketing, and customer acquisition funnels. Experience with CRM platforms, marketing automation tools, and campaign management systems. Knowledge of credit risk principles as they relate to acquisition strategy and pre-qualification. Data-driven decision-making with the ability to translate campaign analytics into actionable improvements. Show more Show less