Brand Manager

Job Purpose The Brand Manager is responsible for developing and implementing effective marketing and brand strategies to drive product growth, strengthen market positioning, and achieve business objectives. The role involves managing brand performance, conducting market research, developing strategic partnerships, and collaborating with internal teams and pharmaceutical principals to maximize business opportunities and product sustainability. Key Responsibilities Develop and execute annual brand and marketing plans aligned with company objectives. Manage brand positioning, product messaging, marketing strategies, and product lifecycle planning. Conduct market research, competitor analysis, and product forecasting to identify growth opportunities. Plan and execute marketing campaigns, product launches, scientific meetings, symposiums, presentations, and promotional activities within allocated budgets. Monitor brand performance, market share, and marketing effectiveness, recommending improvements where needed. Collaborate with the Business Development team to identify new business opportunities and support new contract signing activities. Build and maintain strong relationships with pharmaceutical principals, business partners, and key stakeholders. Coordinate with pharmaceutical principals to obtain product knowledge, market insights, and relevant updates. Work closely with sales, medical, regulatory, finance, and other cross-functional teams to ensure successful implementation of marketing plans. Manage marketing budgets effectively and ensure optimal utilization of resources. Organize product training and educational activities for internal and external stakeholders. Identify opportunities for portfolio expansion, product sustainability, and long-term business growth. Qualifications & Experience Bachelor's degree in Pharmacy or a related field. Minimum 7 years of total professional experience, including at least 2 years of marketing experience within the pharmaceutical industry in the UAE Proven experience in brand management, marketing strategy, and product launches. Good understanding of the UAE pharmaceutical market and competitive landscape. Experience dealing with pharmaceutical principals and business partners is an advantage. Key Skills & Competencies Strong strategic thinking and analytical skills. Excellent communication, presentation, and negotiation skills. Strong relationship-building and stakeholder management abilities. Excellent organizational and project management skills. Creative, proactive, and results-oriented mindset. Ability to work collaboratively across different departments and manage multiple priorities. Strong commercial awareness and business development mindset. Additional Responsibilities: Duties are not limited to the above and may include other responsibilities assigned by management in line with business requirements. Show more Show less