Senior Media Buyer

Job Title: Senior Media Buyer Company: Elite Marketing Location: Alexandria, Egypt Work Model: Full-Time, On-Site About the Role Elite Marketing is looking for an experienced and results-driven Senior Media Buyer to join our growing team in Alexandria. The ideal candidate will have a strong background in digital advertising, paid media strategy, campaign optimization, and performance analysis across multiple advertising platforms. We are seeking a proactive professional who can develop and execute effective media buying strategies, manage advertising budgets, deliver measurable results, and help our clients achieve their marketing and business objectives. Please note: This is a full-time, on-site position at our office in Alexandria, Egypt. Key Responsibilities - Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other relevant platforms. - Develop comprehensive media plans, budget allocations, audience strategies, and campaign objectives based on client goals. - Monitor campaign performance and optimize campaigns to improve ROAS, CPA, CPL, CTR, CPC, CPM, and overall conversion rates. - Conduct audience research, competitor analysis, keyword research, and market analysis to identify growth opportunities. - Analyze campaign performance data and provide actionable recommendations to improve results. - Set up and monitor conversion tracking, pixels, events, and attribution tools in collaboration with the technical team when needed. - Use Google Analytics 4 (GA4), Google Tag Manager (GTM), and advertising platform analytics to measure campaign effectiveness. - Develop and execute A/B testing strategies for creatives, ad copy, audiences, placements, bidding strategies, and landing pages. - Collaborate with creative, content, and account management teams to develop high-performing advertising materials. - Prepare accurate, data-driven performance reports and present key insights, results, and recommendations to clients and management. - Stay up to date with advertising platform updates, industry trends, new campaign features, and performance marketing best practices. Requirements & Qualifications - +3 years of hands-on experience in media buying and performance marketing, preferably within a marketing or digital advertising agency. - Proven experience managing advertising campaigns with measurable business results. - Strong practical knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and Snapchat Ads. - Solid understanding of campaign structures, bidding strategies, audience targeting, retargeting, and conversion optimization. - Good command of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and attribution fundamentals. - Experience with media planning, budget forecasting, pacing, and performance reporting. - Ability to manage multiple advertising accounts and prioritize tasks effectively. - Strong problem-solving skills, attention to detail, and a results-oriented mindset. - Good communication, presentation, and teamwork skills. Preferred Qualifications - Experience managing campaigns across multiple industries, including e-commerce, retail, and lead generation. - Experience with Google Performance Max, Search, Display, YouTube, and Shopping campaigns. - Knowledge of Meta Pixel, Conversions API (CAPI), enhanced conversions, and server-side tracking fundamentals. - Familiarity with landing page optimization, conversion rate optimization (CRO), and marketing funnel analysis. What We Offer - Competitive salary based on experience and qualifications. - Opportunity to work with diverse clients across multiple industries. - A collaborative and professional working environment. - Opportunities for career growth and professional development. - The opportunity to take ownership of campaigns and contribute directly to business growth. Please send your updated CV Show more Show less