Sales Manager

Sales Manager – Distributor & Key Account Management Position Title: Sales Manager Department: Sales Position Summary The Sales Manager is responsible for driving sales growth and brand development through the effective management of distributors, key accounts, department stores, and strategic retail partners. The role focuses on achieving seasonal sales targets, expanding market presence, strengthening customer relationships, and ensuring successful execution of commercial strategies across assigned territories. Key Responsibilities Distributor Management Manage and develop relationships with appointed distributors across assigned markets. Drive seasonal order collection and ensure orders are submitted within agreed deadlines. Monitor distributor performance against contractual and commercial targets. Conduct regular business reviews with distributors to assess sales performance, inventory levels, and market opportunities. Support distributors with market development plans, product training, and go-to-market strategies. Ensure distributors comply with brand positioning, pricing policies, and distribution guidelines. Identify opportunities for territory expansion and new channel development. Key Account Management Manage relationships with key accounts, department stores, select retailers, and e-commerce partners. Negotiate commercial terms, margin structures, and annual business plans. Drive seasonal pre-bookings and in-season business opportunities. Monitor sell-through performance and recommend replenishment or stock optimisation actions. Coordinate product assortments and buying strategies with customers. Resolve customer issues relating to deliveries, product availability, payments, and after-sales support. Build long-term strategic partnerships to maximise sales and profitability. Sales & Commercial Planning Achieve annual and seasonal sales budgets. Prepare sales forecasts and demand plans. Analyse sales performance and market trends to identify growth opportunities. Develop account business plans and growth strategies. Monitor OTB (Open-to-Buy) commitments and order pipeline. Cross-Functional Coordination Work closely with Merchandising, Finance, Logistics, Marketing, and Operations teams. Ensure timely order processing and shipment execution. Support collection presentations, market appointments, trade shows, and customer meetings. Coordinate marketing initiatives and retail activations with customers. Financial & Credit Management Monitor customer receivables and ensure timely payment collections. Manage customer credit risk in coordination with Finance. Ensure compliance with company policies and commercial agreements. Qualifications & Experience Bachelor’s degree in business, Marketing, Fashion Management, or a related field. 5–8 years of sales experience within the fashion, luxury, lifestyle, or consumer goods industry. Proven experience managing distributors and key accounts. Strong commercial negotiation and relationship management skills. Experience working with department stores, specialty retailers, and wholesale partners. Strong analytical and forecasting capabilities. Advanced proficiency in Microsoft Excel and sales reporting tools. Willingness to travel internationally as required. Key Competencies Commercial Acumen Strategic Planning Negotiation Skills Relationship Management Financial Awareness Business Development Presentation & Communication Skills Market Intelligence Team Collaboration Show more Show less