Marketing Associate

Marketing Associate Employment Type: Full-time Experience: 1–2 years Role Overview We are looking for a proactive, creative, and resourceful Marketing Associate to join our marketing team on a full-time basis. The role focuses on content creation, social media management, community engagement, and the day-to-day execution of marketing activities across different brands and projects. The Marketing Associate will work hand in hand with the Marketing Coordinator, collaborating on content planning, creative development, and marketing execution. While the Marketing Coordinator leads the overall marketing direction and provides guidance, the Associate is expected to contribute ideas, take initiative, and approach tasks with independent thinking. The ideal candidate is someone who enjoys hands-on creative work, is eager to learn, and can turn ideas into well-executed content while working collaboratively within a team. Key Responsibilities 1. Content Creation & Production - Shoot short-form video content, particularly Instagram Reels. - Edit Reels and other short-form videos using tools such as CapCut or similar editing software. - Capture photography and visual content for social media, with an understanding of lighting, framing, composition, and aesthetics. - Create basic graphic designs and social media assets using Canva, Adobe Illustrator, or similar tools. - Collaborate with the Marketing Coordinator on content concepts, creative direction, shoot preparation, and execution. - Contribute ideas for content formats, visual approaches, and creative angles. 2. Copywriting & Content Development - Write engaging social media captions, hooks, headlines, and short-form marketing copy. - Adapt writing styles to suit different brands, audiences, and platforms. - Work with the Marketing Coordinator to develop and refine content ideas, messaging, and brand tone of voice. - Ensure content is clear, engaging, accurate, and aligned with each brand's identity. 3. Social Media Management - Manage social media pages and ensure content is published accurately and consistently. - Schedule and publish content using relevant social media management tools. - Maintain content calendars and coordinate publishing timelines with the Marketing Coordinator. - Monitor page activity, audience engagement, and basic content performance. - Keep track of upcoming posts, deadlines, and content deliverables. 4. Community Management & Communication - Respond to comments, direct messages, and audience inquiries in a professional, timely, and brand-appropriate manner. - Manage day-to-day online interactions and identify messages or issues that require escalation. - Support client communication and follow-ups when needed. - Coordinate with the Marketing Coordinator to ensure responses and communications align with each brand's direction. 5. General Marketing Support - Support the execution of ongoing marketing activities and campaigns in collaboration with the Marketing Coordinator. - Stay updated on relevant content formats, platform features, and creative trends. - Identify opportunities to improve content, workflows, and day-to-day execution. - Manage assigned tasks, coordinate deliverables, and meet deadlines while maintaining quality and attention to detail. Required Qualifications & Skills - 1–2 years of experience in social media management, content creation, digital marketing, or a related field. - Practical ability to shoot and edit short-form video content, particularly Reels. - Copywriting skills, including writing captions, hooks, and social media content. - Basic graphic design skills using Canva, Adobe Illustrator, or similar tools. - A good eye for photography, visual storytelling, composition, and aesthetics. - Familiarity with social media platforms, content scheduling, and page management. - Strong written and verbal communication skills. - Good organizational skills and the ability to manage multiple tasks and deadlines. - Proficiency in Arabic and English is preferred. - Willingness to learn new tools, adapt to different brand requirements, and develop new skills. Personal Qualities & Work Approach - Proactive: Takes initiative and identifies what needs attention without waiting for every instruction. - Collaborative: Works closely with the Marketing Coordinator, communicates progress, asks questions when needed, and contributes to shared goals. - Resourceful: Attempts to solve problems independently while knowing when to seek input or guidance. - Creative: Contributes ideas and explores different ways to communicate through content. - Adaptable: Can work across different brands, industries, and content styles. - Critical thinker: Understands the purpose behind a task and considers how to execute it effectively. - Accountable: Takes ownership of assigned responsibilities, follows through, and pays attention to detail. - Open to feedback: Learns quickly, incorporates feedback, and continuously improves their work. Show more Show less