Social Media Team Lead

Company Description Bubblegum Factory - المصنع is a content-driven digital agency founded in 2014, focused on building new brands and elevating established ones through creative digital solutions. The team combines creators and collaborators who challenge convention and experiment with new ideas. The agency’s culture is rooted in teamwork, with cross-functional teams working closely together every day. Bubblegum Factory aims to deliver impactful results, touch lives through its content, and inspire audiences in Egypt and around the world. Role Description The Social Media Team Lead is a full-time, on-site role based in Qesm El Maadi. This role oversees the planning, creation, and execution of social media content across multiple platforms, ensuring alignment with brand strategies and campaign objectives for all our clients as well as our own brand. The Social Media Team Lead coordinates and mentors a team of social media specialists, and content creators, providing guidance, feedback, and performance support. Typical responsibilities include managing content calendars, reviewing and optimizing posts, monitoring engagement and performance metrics, and adjusting strategies based on insights. The role also involves collaborating with account managers and creative teams, participating in brainstorming sessions, and staying up to date with platform trends, tools, and best practices to enhance the agency’s social media presence. Qualifications Demonstrated experience in social media management and strategy, including planning campaigns, managing content calendars, and optimizing performance across key platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn). Strong leadership and team management abilities, with experience coaching, mentoring, and developing social media or content teams in a collaborative environment. Proficiency in content creation and curation, including brief writing, copy review, and working closely with designers, videographers, and other creative professionals. Solid analytical skills, with the ability to interpret social media metrics, prepare performance reports, and use insights to refine strategies and improve results. Excellent communication and interpersonal skills, with the capacity to manage stakeholders, present ideas clearly, and contribute effectively to cross-functional projects. Familiarity with social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, native platform insights) and an understanding of paid social fundamentals. Proven ability to work on-site in a fast-paced, creative agency environment, managing multiple projects and deadlines while maintaining attention to detail. Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience within digital agencies or brand-side roles. Experience in content-driven or creative agencies and knowledge of regional and global digital trends are highly beneficial. Show more Show less