Marketing Manager

Job Title: Marketing Manager Department: Marketing Role Overview The Marketing Manager will lead the development and execution of the company’s marketing strategy to drive brand growth, increase market share, strengthen consumer engagement, and achieve sales and business objectives. The role oversees brand management, product innovation, integrated marketing campaigns, consumer insights, and trade marketing initiatives, ensuring effective collaboration with Sales and other key functions to deliver sustainable business growth. Key Responsibilities Develop and execute the annual marketing strategy and brand plans aligned with the company’s business objectives. Lead brand management initiatives to strengthen brand equity, market positioning, consumer preference, and market share. Plan and execute integrated ATL and BTL campaigns to increase brand awareness, product trial, and sales. Identify market opportunities and develop new products, product extensions, and innovations based on consumer insights and category trends. Lead product launches and go-to-market strategies in collaboration with Sales, Trade Marketing, and Product Development teams. Develop trade marketing initiatives, in-store activations, promotional plans, and channel-specific campaigns to improve product visibility and sales performance. Monitor market trends, competitor activities, consumer behavior, and category performance to identify growth opportunities. Manage the annual marketing budget, optimize resource allocation, and measure return on marketing investment (ROMI). Establish and monitor marketing KPIs, evaluating campaign effectiveness, brand performance, and commercial contribution. Lead internal marketing resources and external agencies to ensure effective execution and high-quality deliverables. Present marketing performance, strategic recommendations, and growth opportunities directly to the CEO. Qualifications & Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. Minimum 8 years of marketing experience, preferably within the FMCG industry. Proven track record in brand management, marketing strategy, and business growth. Strong experience in product launches, consumer marketing, ATL/BTL campaigns, and trade marketing. Solid understanding of consumer insights, category management, market share, and competitive analysis. Experience managing marketing budgets, agencies, and cross-functional projects. Strong commercial, analytical, leadership, and project management skills. Excellent communication and stakeholder management abilities. Full fluency in written and spoken English. Advanced proficiency in Microsoft Excel and PowerPoint. Preferred Qualifications Experience managing established FMCG brands, particularly in Food & Beverage. Experience in product innovation, retail activation, and distribution-driven marketing strategies. Proven ability to translate marketing strategies into measurable sales growth and market share gains. Key Performance Indicators (KPIs) Revenue growth and contribution to sales targets. Market share growth and brand performance. Brand awareness and consumer engagement. Product launch success and innovation performance. Marketing budget efficiency and return on investment. Campaign effectiveness and trade promotion performance. Show more Show less