Business Development/ Country Manager – Africa Market & Hospitals Experience

Job Purpose The Business Development Manager – Medical Tourism (French Speaking) is responsible for driving international business growth by identifying and developing new markets, establishing strategic partnerships, managing key accounts, and increasing patient referrals from French-speaking countries. The role focuses on developing and executing market expansion strategies, managing commercial activities, optimizing promotional offers, and ensuring an excellent patient experience while achieving revenue, profitability, and business growth targets. Key Responsibilities1. Market Research & Business Development Develop and execute business development strategies to expand the organization's medical tourism services across French-speaking markets. Identify and assess potential international markets based on purchasing power, geographical proximity to Egypt, language, healthcare demand, and medical insurance coverage. Conduct market research and analyze demographic data, healthcare systems, insurance providers, and private and governmental healthcare sectors to identify high-potential markets and accounts. Identify new business opportunities and develop strategic partnerships with international medical insurance companies, embassies, healthcare providers, facilitators, and other relevant organizations. Build and maintain a strong pipeline of prospective clients and strategic partners to support sustainable business growth. Conduct international business visits, client meetings, and negotiations to establish partnerships and secure new business opportunities. Monitor market trends, competitor activities, and emerging opportunities to recommend effective market expansion strategies. 2. Account Management & Relationship Development Develop and implement account management plans in collaboration with the Market Access Manager and relevant stakeholders. Establish, maintain, and strengthen relationships with key international accounts to enhance client loyalty, satisfaction, and long-term business growth. Manage relationships with existing and prospective partners, including international medical insurance companies, embassies, healthcare providers, and corporate accounts. Monitor account performance, identify growth opportunities, and implement corrective actions to achieve sales targets and key performance indicators (KPIs). Build and maintain an updated database of international accounts, referral sources, partners, and prospective clients. Coordinate the patient journey for international patients, including treatment coordination, accommodation, reservations, and other logistical requirements. Follow up on treatment progress and coordinate with medical and operational teams to ensure a smooth patient experience. Monitor outstanding payments and coordinate with Finance to facilitate timely and efficient payment collection. Ensure timely responses to international client inquiries, emergency cases, and urgent patient requests. Collaborate with marketing teams to develop and execute targeted campaigns that increase brand awareness, generate qualified leads, and strengthen the organization's international presence. 3. Sales & Activity Management Develop annual and monthly business development plans, sales forecasts, and activity targets for new and existing accounts. Translate business strategies into actionable sales activities, including partner visits, networking events, referral programs, satellite clinics, and strategic partnerships. Monitor account managers' and business development activities to ensure alignment with commercial objectives and agreed timelines. Identify opportunities to increase international patient referrals and improve overall hospital sales performance. Manage business development budgets and ensure that commercial activities are implemented within approved financial parameters. Build partnerships with local entities and international stakeholders to expand patient referral channels. Prepare regular performance reports covering sales revenue, patient referrals, lead conversion, account performance, and business development progress. 4. Offers, Promotions & Revenue Growth Develop commercial offers and promotional campaigns tailored to the needs of international markets and key accounts. Plan promotional activities around relevant holidays, seasonal trends, and healthcare events in French-speaking countries. Collaborate with Pricing, Finance, Marketing, and Top Management to develop competitive offers that meet market needs while maintaining profitability. Prepare offer proposals with clear terms and conditions, pricing structures, targets, and expected commercial outcomes. Coordinate the communication and distribution of approved offers through partner networks and relevant marketing channels. Monitor promotional performance and evaluate return on investment (ROI) to assess effectiveness and recommend improvements. Identify opportunities to streamline offer approval and tracking processes to improve efficiency and responsiveness. 5. Customer Satisfaction & Service Excellence Ensure a high-quality experience for international patients throughout the inquiry, booking, treatment, and post-treatment stages. Identify unmet medical needs and recommend solutions that improve patient satisfaction and service accessibility. Work closely with medical, patient relations, operations, and finance teams to resolve patient concerns and facilitate the delivery of services. Respect cultural differences and adapt communication and business practices to the expectations of French-speaking clients and partners. Maintain strong relationships with international accounts through responsive communication, proactive follow-up, and continuous service improvement. Monitor client feedback and satisfaction indicators to identify areas for improvement and strengthen long-term partnerships. 6. Strategic Planning, Innovation & Operational Excellence Contribute to the development and execution of international expansion strategies aligned with organizational objectives. Analyze market performance, business opportunities, and changing market conditions to recommend strategic actions. Identify innovative approaches to increase the reach and effectiveness of medical tourism services across international markets. Recommend improvements to business development processes, account management practices, and promotional approval cycles. Use market intelligence, performance data, and customer feedback to support evidence-based decision-making. Ensure compliance with internal policies, approved budgets, applicable regulations, and organizational quality standards. Provide strategic recommendations to management regarding market prioritization, resource allocation, partnership opportunities, and revenue growth. Job RequirementsEducation Bachelor's degree in Medicine, Pharmacy, Veterinary Medicine, or an equivalent medical-related qualification. Experience 5–7 years of relevant experience in medical tourism, preferably in business development, international sales, market access, or key account management. Proven experience in developing international markets and establishing strategic partnerships. Demonstrated experience in achieving commercial targets, managing key accounts, and generating new business opportunities. Experience working with international medical insurance companies, healthcare providers, embassies, or patient referral networks is highly preferred. Previous experience in French-speaking markets is a strong advantage. Languages Fluency in French is essential, with strong verbal and written communication skills. Proficiency in English is required. Arabic proficiency is an advantage. Knowledge, Skills & Competencies Strategic Business Development: Ability to identify growth opportunities, develop market expansion plans, and translate strategy into measurable business results. Market Research & Analysis: Strong analytical skills to assess market potential, compe