SEO & Performance Marketing Specialist

Company Description Agency Helix is a full-service marketing agency based in the UAE, specializing in innovative digital and social solutions. The team focuses on transforming brands from within, helping organizations strengthen their identity and market presence. Agency Helix collaborates closely with clients to deliver creative, data-informed campaigns that drive measurable growth. Professionals joining the agency can expect a dynamic environment that values fresh ideas, collaboration, and performance-driven results. Job Overview We are looking for a technically skilled, analytical and results-driven specialist who combines hands-on technical SEO, paid media, analytics and AI-driven marketing expertise with confident client communication and presentation skills. SEO & Technical Implementation • Develop and execute on-page, off-page and technical SEO strategies; perform keyword research, competitor analysis and content optimization. • Audit and implement improvements in crawling, indexing, Core Web Vitals, site speed, redirects, canonicals, sitemaps and structured data. • Implement SEO changes in WordPress; coordinate complex fixes with developers and monitor organic performance. • Improve AI search visibility through GEO/AEO and structured, search-friendly content. Generative Engine Optimization (GEO) & AI Search Visibility • Develop and implement GEO/AEO strategies to improve brand visibility and citations across ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. • Optimize content, schema markup, structured data, entity recognition and technical SEO for AI-powered search engines. • Manage AI crawler accessibility, robots.txt and LLMs.txt recommendations to support AI content discovery. • Monitor AI search rankings, brand mentions, citation frequency and referral traffic; analyze competitors and provide performance reports. • Apply AI-driven keyword research, conversational search optimization and effective prompting to enhance organic and AI search visibility. Paid Media & Performance Marketing • Plan, launch and optimize Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, LinkedIn and other relevant paid media campaigns. • Manage audience targeting, retargeting, budgets, creative testing, bidding algorithms and AI-assisted campaign optimization. • Monitor CPC, CPM, CTR, CPA, ROAS and conversions; run A/B tests and recommend performance improvements. • Build media plans and align channel selection and spend with client business objectives. Analytics, Tracking & Technical Skills • Configure and manage GA4, Google Tag Manager, Google Search Console and Looker Studio dashboards. • Implement and troubleshoot events, conversions, Meta Pixel/Conversions API, TikTok Pixel and related tracking integrations. • Use basic HTML, CSS and JavaScript to support SEO and measurement implementations. Advertising Account & Business Portfolio Management • Set up and administer Meta Business Portfolios, TikTok Business Center, Google Ads Manager Accounts and other platform business tools. • Request and manage legitimate client-approved access, permissions and asset sharing for pages, ad accounts, pixels and catalogs. • Troubleshoot ownership, verification, restricted accounts and access issues through official platform channels; maintain secure account structures. AI & Marketing Automation • Use AI tools and effective prompting for research, SEO, campaign planning, analysis, reporting and workflow efficiency. • Understand machine-learning-based ad delivery, automated bidding and AI-assisted performance optimization. • Stay current with AI search, marketing automation and emerging advertising capabilities. Client Management & Reporting • Present SEO audits, digital strategies, media plans and campaign results directly to clients. • Translate technical findings into practical commercial recommendations and manage multiple agency accounts. • Coordinate with content, creative and development teams to meet client deadlines and deliverables. Required Qualifications & Skills • Minimum 3 years of hands-on SEO, digital advertising and performance marketing experience, ideally in an agency. • GA4 and Google Ads certifications; recognized SEO certification preferred. • Proven technical SEO implementation, WordPress experience (Yoast SEO or Rank Math), and basic HTML/CSS/JavaScript. • Practical experience with Meta Ads, Google Ads, TikTok Ads and Snapchat Ads, including campaign optimization and conversion tracking. • Proficiency in GA4, GTM, Search Console and tools such as SEMrush, Ahrefs or Screaming Frog. • Strong English communication, client-facing presentations, analytical thinking and independent account ownership. Additional Advantages • Experience resolving access, verification and account restrictions across advertising business platforms. • Existing professional contacts or dedicated account manager relationships at Meta, TikTok, Google or Snapchat. • Experience in Meta Conversions API, Looker Studio, Google Merchant Center, e-commerce tracking and automation. • International or multilingual SEO expertise, particularly English and Arabic. Ideal Candidate A proactive and commercially minded, hands-on specialist who can implement technical fixes, optimize multi-platform advertising, solve account access problems, interpret data and present clear recommendations to clients. Show more Show less