Digital Marketing Assistant Manager

Job Summary: Execute marketing activities; advertising campaigns, products promotions, and brand communication tactics for online channels through Digital Marketing. Responsibilities Implement an ROI-focused digital marketing strategy by optimizing SEO, SEM, and social media campaigns. Handle day-to-day marketing activities related to digital platforms and support in the execution of marketing activities based on pre-set plans and ensure compliance with brand image and visual identity guidelines. Support Digital Campaigns and own ABK-Egypt social media platforms to ensure enhanced customer engagement levels. Generate more online leads through targeted content marketing efforts. Conduct in-depth data analysis to optimize campaigns for maximum ROI, to increase conversion rates. Navigate the ever-changing digital landscape, staying up to date with emerging trends and technologies to remain competitive. Utilizing strategic tactics to increase engagement and drive growth, hence increase the Bank's social media followers. Handle Digital Campaigns and Post Campaign Reporting and provide digital reports on ABK-Egypt website with digital team. Monitor ABK-Egypt social media platforms and ensure enhanced customer engagement levels. Ensure constant updates of all customer communication, marketing messages, promotional deliverables on digital platforms, social media, website, e-banking platform. Monitor competitors’ activities and social media performance and conduct regular competitive scan and analysis exercises. Extend support to Internal communication line in updates related to Intranet platform. Extend full support to all lines in coordination and development of marketing requirements and Social Media Posts. Ensure development of all Process plans for all digital marketing activities in line with workflow and overall bank processes. Adhere to ABK branding image and visual identity guidelines and implementation on all Digital marketing deliverables. Handle relationships with agencies and ensure quality and timely delivery of marcoms in line with Corporate Guidelines, specification and marketing budget. Handle related suppliers and agencies finances and invoicing and ensure timely payment issuance in line with Bank’s SLA. Qualifications Bachelor’s degree in business administration, Economics, Finance, or a related field from reputable university. At least 5 years professional experience Experience in digital Marketing Experience in implementing marketing tactics Experience in Banking Sector Knowledge of banking sector and market practice Knowledge of marketing theory and practices Show more Show less