Senior Media Buyer

Role Purpose: Own paid media planning, execution and optimization across multiple client accounts. Translate client objectives into measurable media plans, manage approved advertising budgets, and improve lead quality, customer acquisition and sales performance through structured testing and analysis. Key Responsibilities: 1- Media planning and campaign execution Develop media plans covering objectives, audiences, channels, budgets, forecasts and KPIs in line with each client brief. Build and manage campaigns on Meta Ads and Google Ads, with TikTok, LinkedIn or Snapchat where relevant to the account. Manage campaign structure, targeting, keywords, placements, bidding and retargeting. Complete launch checks and coordinate required approvals before activation. 2- Performance optimization and testing Monitor performance and spending daily, investigate underperformance, and adjust campaigns to improve results while maintaining approved budget limits. Run structured tests across audiences, creatives, copy, formats and landing pages. Document findings and scale successful approaches when results support expansion. 3- Tracking and reporting Validate conversion events, pixels, UTM tags and analytics setup with the relevant technical teams. Identify tracking gaps and escalate issues promptly. Prepare clear weekly and monthly reports with results against targets, reasons for changes, budget updates and specific recommendations. Explain attribution limits and reporting discrepancies. 4- Budget control and account collaboration Track budget pacing and reconcile advertising spend against approved plans. Flag overspending risks early and obtain approval for material budget changes. Work with account managers, content creators and designers to turn performance findings into creative briefs and campaign improvements; explain recommendations in client meetings when needed. Guide junior media buyers, review campaign quality, maintain account documentation and secure access, and follow platform advertising policies. Qualifications and Experience: At least 4 years of hands-on paid media experience, including experience managing several client accounts in a digital marketing or advertising agency. Proven ability to independently plan, launch, optimize and report on Meta Ads and Google Ads campaigns, supported by campaign examples and measurable results. Experience with lead generation and e-commerce campaigns, audience segmentation, remarketing, conversion funnels and budget allocation. Working knowledge of Google Analytics 4, Google Tag Manager, conversion tracking and pixels; ability to brief technical teams on server-side tracking or conversion API requirements. Strong analytical skills using Excel or Google Sheets, with the ability to build understandable reports and explain what the numbers mean for the client. Ability to assess cost per lead, cost per acquisition, conversion rate, return on ad spend and lead quality using the business objective and available data. Clear written and verbal communication in Arabic and English, strong attention to detail, and the ability to manage competing deadlines. Ability to work full-time on-site in New Cairo and collaborate closely with the agency team. A relevant degree in marketing, business or a related field, or equivalent practical experience. Preferred Qualifications: Experience with TikTok Ads, LinkedIn Ads or Snapchat Ads, depending on client needs. Experience with Google Merchant Center, product feeds, Looker Studio, CRM feedback or offline conversion measurement. Experience with Egyptian or GCC audiences, creative testing and landing page optimization. Relevant platform certifications are an advantage. Show more Show less