GCC Marketing Director

Food People is looking for an experienced Group Marketing Director (Open to Senior Directors through CMO level) to join a hospitality group based in the GCC to drive creative strategy and set the group's name as a regional trendsetter. The ideal candidate will lead the marketing creative strategy across the GCC to drive company growth. You will bring deep, first-hand experience of marketing to Gulf and Arab consumers, either at a regional F&B brand or a GCC-born consumer brand where the region was a core market. Working cross-functionally, you will turn local consumer insight into brand positioning, create unique brand stories and drive that with PR and media partners - and drive revenue growth through culturally relevant campaigns. Responsibilities Build and lead the GCC marketing strategy and annual plan, with local strategies for the UAE, KSA, Qatar, Kuwait, Bahrain and Oman Shape brand positioning and messaging that fits Gulf and Arab consumers, with bilingual (Arabic/English) content and campaigns Plan and deliver key seasonal campaigns, including Ramadan, Eid, National Days and the regional festive and tourism calendars Lead digital and performance marketing for the GCC, including the region’s main social platforms (Instagram, TikTok, Snapchat), influencer partnerships and delivery-platform marketing Analyse and track marketing performance metrics, and use consumer and market insight from across the region to guide decisions Work with internal teams, agencies, franchise and retail partners, landlords and media across the GCC Own the regional marketing budget and show ROI by market and by campaign Build, lead and develop a high-performing regional marketing team Qualifications Proven track record of marketing to GCC/Arab consumers as a core market, now or in the past, ideally in F&B, hospitality or a GCC-specific consumer brand Strong understanding of Gulf consumer behaviour, cultural nuances and the regional media and influencer landscape Arabic fluency is a strong advantage Excellent leadership, communication and stakeholder management skills Show more Show less