Marketing Executive

We’re looking for a creative, hands-on Marketing Executive to lead content creation, manage marketing campaigns, and support sales growth across our stores, e-commerce platform, and B2B channels. Key Responsibilities Content Creation & Social Media • Own the monthly content calendar across social media and digital channels. • Create engaging Reels, videos, product photography, Stories, and promotional content. • Develop content ideas, scripts, captions, and creative briefs aligned with each brand. • Organize shoots, including product preparation, styling, filming, and editing. • Visit stores to capture product demonstrations, new arrivals, customer experiences, and team content. • Manage daily publishing, community engagement, and responses to customer enquiries. • Coordinate influencer collaborations, user-generated content, and campaign deliverables. Campaign Management & Advertising • Manage all marketing campaigns from planning and creative development through launch, monitoring, and reporting. • Build campaign calendars for promotions, seasonal events, product launches, and brand activities. • Manage paid advertising campaigns, including audience targeting, creative testing, budget allocation, and optimization. • Track campaign sales, engagement, conversions, and return on advertising spend. • Ensure offers, messaging, and visuals are consistent across stores, the website, social media, and marketplaces. • Coordinate with designers, printers, suppliers, and partners to deliver materials on time. E-commerce & Customer Retention • Maintain Shopify banners, product content, promotional pages, and campaign updates. • Coordinate product availability, pricing, and offers with inventory and operations teams. • Improve online conversion and average order value through bundles, cross-selling, and promotional activities. • Support abandoned-cart recovery, email marketing, WhatsApp campaigns, and loyalty initiatives. • Coordinate marketing content and promotions for marketplace partners. Retail & Business Support • Work closely with store teams to turn campaigns into measurable sales. • Support visual merchandising, promotional displays, and in-store events. • Prepare campaign briefs and product communication materials for store teams. • Develop B2B marketing opportunities and support existing partner accounts. • Monitor competitors, customer feedback, and beauty trends to identify opportunities. • Manage marketing budgets and submit clear weekly and monthly performance reports. What We’re Looking For • Relevant experience in content creation, digital marketing, social media, and e-commerce. • Strong photography, video filming, editing, and copywriting skills. • Hands-on experience with Meta Ads Manager, Shopify, and marketing analytics. • Ability to manage multiple brands, campaigns, and deadlines. • A proactive approach, strong attention to detail, and a clear focus on sales results. • Beauty or retail experience and Arabic–English content skills are preferred. Show more Show less