Brand Communication Manager - Global Brand

Company: Multinational Brand About the Role You will own the annual marketing communications plan and budget, safeguard the brand, run multi-channel campaigns, manage PR and influencer activity, and work with partner agencies to deliver high-quality, consistent and measurable communications. Key Responsibilities Planning & Budgeting * Develop the annual marketing communications plan and budget in line with business and marketing strategy and objectives. * Allocate resources efficiently across channels and initiatives, and track spend against budget throughout the year. * Analyze ROI and campaign performance metrics to optimize future strategies and investment decisions. Brand & Campaign Management * Maintain and enforce brand guidelines, visual standards and tone of voice across print, digital and physical touchpoints. * Plan and manage the development of campaign assets and oversee end-to-end campaign execution across multi-channel advertising and direct marketing. * Ensure all communications are consistent, on-brand and aligned with campaign objectives. Social Media Content Management * Manage the creation and development of high-quality, brand-compliant social media content. * Oversee the content calendar, review content for quality and brand fit, and monitor channel performance. Public Relations & Media Engagement * Build, manage and coordinate the PR plan and all related activities, including media relations and press engagement. * Plan and manage influencer marketing programs, from selection and briefing to measurement. Reporting & Performance Analysis * Prepare monthly and quarterly performance and budget reports for senior management. * Translate data and insights into clear recommendations for improving communications effectiveness. Procurement & Agency Management * Manage the procurement process for marketing communications and ensure compliance with internal company policies. * Manage partner agencies across brand, PR, print and social media production, including briefing, quality control, timelines and performance. Qualifications & Experience * Bachelor's degree in Marketing, Communications, Public Relations, Business or a related field. * 5–8 years of experience in marketing communications, brand or PR. * Proven experience developing and managing marketing plans and budgets. * Hands-on experience managing multi-channel campaigns, social media and influencer marketing. * Experience working with and managing external agencies and vendors, including procurement processes. Skills & Competencies * Strong strategic thinking with excellent project and campaign management skills. * Excellent written and verbal communication, with a strong eye for brand consistency and quality. * Strong stakeholder, vendor and negotiation skills. Show more Show less