Content Creator & Social Media Strategist

Content Creator & Social Media Strategist Company: Experience Qatar DMC Location: Doha, Qatar Employment: Seasonal, Full-Time Contract: 6 Months (November 2026 – April 2027) Salary: QAR 5,000–7,000 per month Additional Compensation: Special performance incentive fund upon achieving agreed KPIs Opportunity: Potential permanent employment following a six-month performance review About Experience Qatar Experience Qatar Group represent Qatar-based destination management and tourism brands, delivering inbound and outbound travel, destination experiences, adventure and leisure activities, events, and seasonal tourism campaigns, with a special focus to creating jaw-dropping, eye-opening and life-long memorable experiences in the destination that we work with. We are seeking a creative, commercially aware content professional who can strengthen our consumer-facing brands through exceptional visual production, on-camera storytelling, organic social media growth, paid advertising campaigns, and community engagement. Position Overview This is a hands-on role combining content creation, on-camera presenting, social media strategy, brand positioning, community management, and performance marketing. The successful candidate must be equally comfortable behind a professional camera and speaking directly to audiences on camera. They will take ownership of the social media direction of multiple B2C brands, helping transform digital attention into engagement, qualified customer inquiries, and bookings. Key Responsibilities 1. Professional Photography & Videography (Preferred) Independently operate DSLR and mirrorless cameras in photography and video modes. Demonstrate technical proficiency in exposure, shutter speed, aperture, ISO, autofocus, lenses, lighting, and composition. Capture high-quality photographs and videos of destinations, tourism activities, outdoor adventures, events, and lifestyle experiences. Plan shoots, develop shot lists, direct subjects, and capture vertical-first content. Work with gimbals, microphones, tripods, and other production equipment. Maintain an organized library of original content. Understand basic editing tools such as CapCut, Lightroom, Canva, or equivalent applications. Advanced editing is not essential. Outstanding original and authentic content capture is the priority. 2. On-Camera Presenting & Brand Representation (Preferred) Serve as a confident, engaging, and credible front-facing presenter for Experience Qatar and its consumer brands. Host Instagram Reels, TikTok videos, Stories, destination walkthroughs, promotional content, and interviews. Present naturally in scripted and spontaneous formats. Explain tourism experiences, travel packages, and products clearly and persuasively. Develop an approachable, recognizable brand personality. Be comfortable regularly appearing in public-facing content. 3. Organic Social Media Growth (Required) Significant, proven experience in organically growing B2C brands is essential. Develop and execute organic growth strategies, particularly for consumer audiences in Qatar. Build growth through original content, platform discovery, community engagement, creator collaborations, and user-generated content. Improve relevant audience reach, follower quality, engagement, watch time, shares, and saves. Identify emerging trends and adapt them creatively to each brand. Develop compelling hooks and shareable content formats. Demonstrate measurable examples of previous organic growth achievements. 4. Meta Ads, TikTok Ads & Paid Campaign Management (Required) Strong hands-on experience with Meta Ads Manager and TikTok Ads Manager is mandatory. Independently plan, launch, manage, and optimize paid advertising campaigns. Manage campaigns across Instagram, Facebook, and TikTok. Understand campaign objectives, budget allocation, targeting, placements, and creative testing. Execute brand awareness, traffic, engagement, lead generation, and conversion campaigns. Build and optimize retargeting audiences where appropriate. Understand campaign performance metrics, including CPM, CPC, CTR, CPL, conversions, and ROAS. Coordinate campaign creatives and landing pages with the design and website teams. Continuously optimize campaigns based on performance and commercial objectives. 5. Multi-Brand Social Media Strategy & Positioning (Required) Develop distinct strategies for inbound tourism, outbound travel, leisure experiences, adventure activities, and seasonal campaigns. Understand each brand's positioning, target audience, tone of voice, and commercial objectives. Prepare content calendars, creative briefs, and campaign concepts. Adapt messaging and platform strategy to different customer segments. Monitor Qatar and GCC consumer trends and competitor activity. Ensure consistency in brand identity while preserving each brand's distinct personality. 6. Content Publishing & Community Management (Required) Manage social media content across Instagram, TikTok, Snapchat, Facebook, YouTube Shorts, and other relevant platforms. Produce engaging Reels, Stories, captions, short-form videos, interactive content, and live coverage. Manage comments, direct messages, mentions, and customer interactions. Build relationships with followers and online communities. Encourage reviews, testimonials, and user-generated content. Handle customer concerns professionally and route qualified leads to the appropriate sales or reservations team. 7. Analytics & Business Performance (Required) Monitor organic and paid social media performance. Understand Meta Business Suite, TikTok Analytics, and relevant website reporting tools. Analyze audience behavior, campaign results, engagement, and conversion indicators. Produce periodic performance reports with actionable recommendations. Work toward clearly defined business objectives and agreed KPIs. 8. Creative Team Collaboration (Required) The candidate will work with an existing support team consisting of: One graphic designer. One website specialist. One app developer. Potentially one social media and community management assistant. They will coordinate creative briefs, campaigns, publishing requirements, website integration, and conversion journeys. 9. Outdoor Assignments & Regional Travel (REQUIRED, MUST) Participate in frequent outdoor and cross-country assignments throughout Qatar. Capture content in desert, marine, event, tourism, and lifestyle environments. Remain flexible for shoots outside conventional office hours when operationally required. Be prepared for potential business travel to Saudi Arabia and Bahrain, subject to authorization and travel requirements. Qualifications & Experience 1-5 years of recent, demonstrable B2C social media management and content creation experience. Substantial experience with Qatar's consumer market. A degree from a recognized Qatar-based university is strongly preferred. Proven professional photography and videography capabilities. Preferred on DSLR, Mobile-phone accepted. Confident on-camera presentation and storytelling skills. Demonstrated organic B2C brand growth achievements. Strong experience in Meta Ads and TikTok Ads campaign management. Intensive community management experience. Understanding of analytics, digital marketing strategy, and commercial performance. Strong English communication skills; Arabic is preferred. Applicants of all nationalities are welcome. Ideal Candidate We are seeking someone with a fresh, Gen Z-inspired creative mindset combined with experienced strategic judgment. The ideal candidate is visually talented, energetic, organized, socially fluent, confident both behind and in front of the camera, and capable of managing multiple consumer brands. They should understand Qatar's market, recognize content opportunities independently, and know how to combine organic growth, paid advertising, and engaging storytelling to achieve commercial results. Compensation, Incentives & Contract Monthly Salary = QAR 5,