General Manager

Position Overview The General Manager leads GreenSM's launch and growth in Kuwait, owning the full P&L and building an all-electric ride-hailing and mobility business from the ground up. Job title: General Manager, GreenSM Kuwait Location: Kuwait city, Al Asimah, Kuwait (with regular travel to other cities) Reports to: Regional CEO / Head of International Markets, GreenSM Employment type: Full-time, permanent Language: English (required) Purpose of the role: Establish GreenSM as Kuwait's leading EV mobility brand by building a safe, reliable and profitable operation, a strong local team and constructive relationships with regulators, partners and the community. Key Responsibilities 1. Strategy and P&L Develop and execute the Kuwait market entry and 3–5 year growth strategy, aligned with GreenSM's regional and global plans. Own the annual budget, revenue targets, unit economics and path to profitability; report results to regional leadership. Identify new service lines and expansion cities beyond Al Asimah and build business cases. 2. Operations and fleet Oversee day-to-day ride-hailing operations: fleet deployment, dispatch, utilisation, trip quality and cost control. Manage EV procurement, maintenance, depots and fleet lifecycle with suppliers and service partners. Plan and roll out charging infrastructure, including depot charging, public partners and grid or power-supply arrangements. 3. Drivers and supply Build driver recruitment, onboarding, training, incentive and welfare programmes, including partner-driver and fleet-owner models. Maintain driver standards, retention and a fair, transparent earnings model. 4. Commercial, marketing and customer experience Lead brand launch, rider acquisition, pricing, promotions and partnerships (corporate, hospitality, airports, mobile money and payment providers). Drive customer service quality, app ratings and complaint resolution. Work with the product and technology teams to localise the app, payments and features for Kenyan users. 5. Regulatory, government and stakeholder relations Secure and maintain all licences and approvals, Kuwait Revenue Authority, county governments, Kuwait Power and other relevant bodies. Ensure compliance with Kuwait law on transport, employment, tax, data protection and EV import and standards. Represent GreenSM with government, industry associations, investors, media and local communities. 6. Safety, quality and risk Set and enforce safety, security, insurance and incident-response standards for riders, drivers and vehicles. Maintain risk, audit and governance controls in line with group policy. 7. People and culture Recruit, develop and retain a high-performing local leadership team and a wider workforce. Build a culture of safety, integrity, customer focus and sustainability, with strong coordination between local and head-office teams. Requirements Qualifications Bachelor's degree in Business Administration, Engineering, Economics or a related field; MBA or equivalent is an advantage. Experience 10+ years of progressive experience, including 5+ years in a general management or country-head role with full P&L accountability. Proven track record launching or scaling a business in ride-hailing, mobility, logistics, automotive, EV, e-commerce or another consumer technology or platform business. Strong understanding of the Kuwait business, regulatory and political environment, with an established network in government and industry. Experience managing large, operations-heavy teams and multiple stakeholders across countries is an advantage. Skills and attributes Strategic thinker with strong commercial, financial and analytical skills. Hands-on, entrepreneurial and resilient in fast-growing, start-up environments. Excellent leadership, negotiation, communication and stakeholder management skills. Knowledge of EV technology, charging infrastructure and sustainability is a strong plus. Fluent in English. Comfortable working with a multicultural, cross-border team. Strong integrity and commitment to safety, compliance and ethical business practice. Willingness to travel within Kuwait and to regional or head-office locations as needed. Key Performance Indicators Financial: Revenue, gross margin, EBITDA and cash burn against budget; progress to break-even Growth: Active riders and drivers, trips per day, fleet utilisation, market share in Al Asimah and new cities Service quality: App rating, ride cancellation and wait times, complaint resolution time Safety and compliance: Incident rate, licence and audit status, zero major regulatory breaches Fleet and charging: Vehicle uptime, charging availability, cost per km What We Offer and How to Apply A chance to lead the launch of a pioneering green mobility brand in Kuwait and Middle East. Competitive compensation package: base salary plus performance bonus (to be confirmed by HR). Health insurance, relocation or housing support where applicable, and international career development. Direct exposure to GreenSM's regional and global leadership. To apply: Send your CV and a short cover letter to the HR team at [[redacted email]], with the subject line "General Manager, GreenSM Kuwait". Show more Show less