Sales Manager

About the Company A leading Saudi company operating in the fast-moving consumer goods (FMCG) sector, headquartered in Riyadh. The company serves both individual consumers and businesses through retail, wholesale, and e-commerce channels, with a distribution network covering all regions of the Kingdom Role Overview The General Manager – Sales owns revenue and sales profitability across all channels and leads the sales organization in Saudi Arabia and export markets The role sets the sales strategy, turns it into measurable plans and targets, and is accountable for delivering them Key Responsibilities Strategy and Planning Develop the sales strategy and annual plan, and allocate targets across channels, regions, and teams Prepare sales forecasts and budgets, track actual versus planned performance, and explain variances Identify growth opportunities in new channels, markets, and product categories Channel and Account Management Manage all sales channels: modern trade (hypermarkets and retail chains), wholesale and distribution, institutional sales (hospitals, hotels, restaurants), and export Lead relationships with key accounts and negotiate commercial contracts, supplier agreements, and private-label arrangements Work with the e-commerce team to keep channels aligned and avoid conflict between them Pricing and Profitability Set pricing, discount, and trade promotion policies in coordination with Finance Monitor gross margins, cost to serve, collections, receivables, and credit limits Leadership and Team Development Lead sales managers, supervisors, and representatives, and set clear performance targets Hire, coach, and develop the team, building a results-driven culture Implement CRM and sales reporting that support sound decision-making Cross-Functional Coordination and Reporting Work with Manufacturing, Supply Chain, Warehousing, and Logistics to ensure product availability and on-time delivery Work with Marketing and Product Development to bring market insight into new launches Report regularly to the CEO on KPIs, risks, and recommendations Qualifications and Experience Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred) Minimum 10 years of FMCG sales experience, including at least 5 years in a senior leadership role Proven record of growing sales and managing multi-level teams Strong knowledge of the Saudi market, major retail chains, and wholesale and distribution channels Experience negotiating contracts with key accounts Experience in cleaning products, paper and tissue, private label, or GCC export is an advantage Skills Leadership, decision-making, and performance management Analytical thinking and strong command of commercial numbers (margins, cost, collections) Negotiation and senior-level relationship building Fluent Arabic and English; proficiency in Excel, CRM systems, and sales reporting Willingness to travel within and outside the Kingdom as needed Key Performance Indicators Revenue growth, target achievement, gross margin, market share, collection rate, customer base expansion, and sales team retention and development Show more Show less