Rice Sales Manager (Basmati & Non-Basmati)

Earthen Trading is a premier international agro-commodity firm headquartered in Dubai, UAE, specializing in the global sourcing, supply, and commercial brokerage of high-quality spices, pulses, grains, oilseeds, and herbs. We operate at the intersection of traditional trade expertise and modern logistics, creating a seamless bridge between quality-focused producers and global buyers. We manage complex supply chains through efficient trade execution and transparent intermediary services, whether acting as a direct supplier or strategic commercial broker emphasizing efficiency in logistics so that the earth’s finest agricultural products reach their destinations with precision and care. Role Description Role Title-Rice Sales Manager (Basmati & Non-Basmati Rice) Department: Sales & Business Development Industry: Rice Milling, Rice Trading, FMCG & Agri-Commodities Experience: 3–8 years in rice sales and trading Rice (adjustable as per requirements) 1. Job Purpose We are looking for an experienced and result-oriented sales professional with a strong background in the rice trading industry. The candidate will be responsible for developing and expanding sales of branded and private-label Basmati and Non-Basmati rice in domestic and/or export markets. The ideal candidate should have a strong understanding of rice varieties, grades, specifications, pricing, customer requirements, distributor networks, private-label development, and commercial negotiations. 2. Key Responsibilities A. Rice Sales & Business Development • Develop new customers and expand existing business for Basmati and Non-Basmati rice. • Generate sales through distributors, wholesalers, super-stockist, retailers, modern trade, institutional buyers, and bulk purchasers, as applicable. • Identify new business opportunities in domestic and international markets. • Achieve monthly, quarterly, and annual sales targets. • Build long-term relationships with rice importers, exporters, distributors, and large-volume buyers. • Prepare quotations, negotiate commercial terms, and close sales orders. B. Branded Rice Business • Drive sales and market penetration of the company's branded rice products. • Develop distribution channels and appoint distributors, dealers, and stockists. • Increase brand visibility, product availability, and market share. • Coordinate with marketing teams on promotional schemes, pricing, packaging, and product positioning. • Monitor competitors' brands, market prices, and customer preferences. C. Private-Label / Customer-Brand Business • Develop business with customers seeking rice packed under their own brands. • Identify private-label opportunities with supermarkets, retail chains, wholesalers, importers, and distributors. • Understand customers' requirements for rice varieties, grain length, broken percentage, moisture, ageing, polishing, colour, and packaging. • Coordinate with procurement, quality control, production, and packaging teams to fulfil customer specifications. • Negotiate private-label pricing, minimum order quantities, packaging costs, payment terms, and delivery schedules. • Coordinate artwork approval, packaging material development, product samples, and order execution. D. Rice Product & Market Knowledge The candidate should have practical knowledge of: • Basmati rice: 1121, 1509, 1718, Traditional Basmati and other commercial varieties. • Non-Basmati rice: IR64, PR11/PR14, Sona Masoori, Swarna and other relevant varieties. • Raw, steamed, parboiled, Sella and Golden Sella rice. • Rice grades, grain length, broken percentage, moisture, damaged/discolored grains, milling quality, and ageing. • Different packaging formats, including 1 kg, 5 kg, 10 kg, 25 kg and 50 kg bags, as well as customer-specific packaging. • Market price movements, procurement costs, competitor pricing, and sales margins. E. Commercial & Order Management • Prepare sales forecasts, business plans, customer proposals, and sales reports. • Coordinate with purchase, logistics, warehouse, accounts, and production departments. • Follow up on order confirmation, dispatches, invoicing, payments, and outstanding receivables. • Ensure that customer specifications, agreed prices, credit limits, and delivery commitments are followed. • Monitor profitability and maintain healthy sales margins. • Maintain accurate customer databases, sales pipelines, and market intelligence. 3. Required Skills & Qualifications • Graduate in Commerce, Business Administration, Marketing, Agriculture, or a related field; equivalent industry experience may be considered. • 3–8 years of relevant experience in rice trading, rice milling, branded rice sales, or private-label rice business. • Strong customer network in the rice industry. • Proven ability to generate new business and achieve sales targets. • Good negotiation, communication, presentation, and relationship-management skills. • Understanding of rice pricing, quality specifications, packaging, and commercial terms. • Proficiency in MS Excel, sales reporting, and CRM/ERP systems. • Willingness to travel for customer visits and market development. Note: Bilingual (English and Arabic) with strong written and verbal communication skills in both languages is requirement of this job 4. Preferred Experience • Experience in both branded rice sales and private-label business. • Existing relationships with distributors, wholesalers, modern trade, institutional customers, or rice importers/exporters. • Experience in developing new territories and onboarding new customers. • Knowledge of export documentation, shipping, Incoterms, and international payment terms for candidates handling export sales. • A demonstrable track record of sales growth, customer acquisition, and profitable business development. 5. Performance Indicators (KPIs) • Achievement of monthly and annual sales targets. • Revenue growth and gross profit contribution. • Number of new customers acquired. • Growth in branded rice distribution and market coverage. • Number and value of private-label accounts developed. • Customer retention and repeat-order rate. • Collection efficiency and reduction in overdue receivables. • Accuracy of sales forecasts and timely order execution. 6. Candidate Profile The ideal candidate is commercially strong, proactive, and well-connected in the rice industry. The candidate should be capable of independently developing customers, negotiating profitable deals, managing branded and private-label sales, and coordinating with internal teams to ensure customer satisfaction and sustainable business growth. Compensation: Monthly fixed compensation and performance incentives as per experience, existing customer network, and proven sales performance will be paid Show more Show less