Senior Digital Marketing Specialist - Part time - Remote

Summary We are hiring for a client seeking an experienced and results-driven Senior Digital Marketing Specialist to manage, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience managing advertising budgets, and a proven ability to improve campaign performance, drive conversions, and maximize return on ad spend (ROAS). Job Responsibilities Plan, execute, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Snapchat. Manage campaign setup, audience targeting, budgets, bidding strategies, and conversion optimization. Conduct A/B testing of ad creatives, audiences, messaging, and campaign strategies to improve performance. Monitor and analyze key performance indicators (KPIs), including CAC, CPA, ROAS, CTR, and conversion rates. Implement, monitor, and troubleshoot conversion tracking using GA4, Google Tag Manager (GTM), and advertising pixels. Analyze campaign performance and prepare actionable reports with insights and optimization recommendations. Identify opportunities to improve campaign efficiency, reduce acquisition costs, and maximize advertising returns. Collaborate with creative teams and other stakeholders to develop and refine advertising creatives aligned with campaign objectives. Take ownership of campaign performance and continuously implement strategies to achieve marketing goals. Job Requirements Proven experience in digital marketing, particularly in managing and optimizing paid advertising campaigns. Strong analytical thinking and the ability to interpret campaign data and translate insights into actionable strategies. Demonstrated ability to manage advertising budgets and optimize campaigns based on performance metrics. Strong sense of ownership, accountability, and ability to work independently. Proactive approach to campaign optimization and problem-solving. Excellent communication and collaboration skills. Strong prioritization and time management skills. Technical Skills & Tools Meta Ads Manager (Facebook & Instagram). Google Ads. TikTok Ads Manager. Snapchat Ads Manager. Google Analytics 4 (GA4). Google Tag Manager (GTM). Conversion pixels and event tracking implementation. Reporting and analytics dashboards (Looker Studio preferred). Show more Show less