Senior Content Writer & Copywriter

We are looking for a talented and results-driven Senior Content Writer & Creative Copywriter to join our digital marketing team. The ideal candidate is a creative thinker and skilled storyteller who can develop engaging content, impactful advertising concepts, and persuasive marketing messages across multiple brands and industries. This role requires a strong balance of creativity, strategic content planning, and performance-driven copywriting. Key Responsibilities 1. Creative Content & Copywriting Develop original creative concepts, campaign ideas, and engaging content tailored to different audiences and marketing objectives. Write compelling Arabic and English copy for social media, paid advertisements, websites, landing pages, email campaigns, and other digital channels. Create attention-grabbing headlines, hooks, advertising messages, and effective calls to action (CTAs). Develop creative concepts and scripts for Reels, short-form videos, promotional videos, and digital campaigns. Adapt tone of voice, messaging, and writing style to match each brand's identity and target audience. 2. Content Strategy & Planning Develop monthly content plans and editorial calendars aligned with clients' marketing objectives. Research target audiences, competitors, industry trends, and market insights to identify content opportunities. Translate product features, customer needs, and business objectives into clear and persuasive marketing messages. Generate fresh content ideas and relevant trend-based concepts for different brands and platforms. Maintain brand consistency across content formats and communication channels. 3. Performance-Driven Content Write conversion-focused advertising copy for Meta, Google, LinkedIn, and other digital advertising platforms. Create multiple copy variations for A/B testing, including headlines, hooks, key messages, and CTAs. Collaborate with performance marketing specialists to align creative messaging with campaign objectives. Review content effectiveness using relevant indicators such as engagement, CTR, leads, and conversions. Recommend content improvements based on campaign results and audience insights. 4. Collaboration & Content Quality Work closely with designers, video editors, account managers, and performance marketing specialists to execute creative concepts. Prepare clear creative briefs for visual content and advertising materials. Manage content deliverables for multiple clients and projects simultaneously. Review, edit, and proofread content to maintain linguistic accuracy, originality, creativity, and brand consistency. Ensure timely delivery of high-quality content while managing multiple priorities and deadlines. Qualifications & Requirements Minimum 4 years of professional experience in digital content writing, creative copywriting, or advertising. Previous experience in a digital marketing or advertising agency is strongly preferred. Excellent Arabic writing skills and strong English copywriting proficiency. Proven ability to develop original campaign concepts, creative storytelling, and persuasive advertising content. Hands-on experience developing content plans and editorial calendars for different brands. Strong understanding of social media platforms, digital marketing, customer journeys, and performance-driven content. Familiarity with SEO principles and writing optimized website and landing page content. Ability to research and understand different industries, target audiences, and competitive markets. Strong organizational skills and the ability to manage several clients, projects, and deadlines simultaneously. Ability to work independently, take creative ownership, and collaborate effectively with cross-functional teams. Excellent attention to detail, adaptability, and communication skills. A strong portfolio showcasing creative campaigns, copywriting samples, content diversity, and preferably measurable results. Preferred Skills Experience creating content for B2B and B2C audiences. Experience writing content targeting Egyptian and GCC audiences. Familiarity with AI-powered research and content development tools, with the ability to maintain originality and quality. Ability to interpret campaign performance insights and translate them into better content. Experience developing creative concepts for video and social media advertising. How to Apply Interested candidates are invited to apply with: An updated CV. A portfolio showcasing their best creative and content writing work. Examples of advertising campaigns, creative concepts, or content plans they have developed. A portfolio is required for application review. Join Innovation Technology and help us turn creative ideas into meaningful content and measurable marketing results. Show more Show less