Growth Marketing Specialist

We’re looking for a creative, analytical, and results-driven Growth Marketing Specialist to help grow digital marketplace. You will plan, execute, and optimize marketing strategies to attract buyers and sellers, increase website traffic, improve conversions, and drive sales through paid and organic marketing channels. Responsibilities: Develop and execute growth marketing strategies focused on customer acquisition and revenue. Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant platforms. Identify growth opportunities through SEO, social media, content marketing, partnerships, and other channels. Improve marketing funnels to increase registrations, seller onboarding, and purchases. Plan and manage marketing campaigns, content calendars, and promotional activities. Monitor key performance metrics, including CAC, ROAS, conversion rates, and website traffic. Conduct competitor research, audience analysis, and A/B testing to improve results. Coordinate social media content, promotional videos, graphics, and product marketing activities. Work with business development and technical teams to support marketplace growth. Requirements: Proven experience in growth marketing, performance marketing, or digital marketing. Hands-on experience with Google Ads, Meta Ads, and campaign optimization. Strong understanding of customer acquisition, conversion optimization, and marketing funnels. Experience with Google Analytics 4, Google Tag Manager, and marketing analytics tools. Knowledge of SEO, social media marketing, and organic growth strategies. Strong analytical, creative, and problem-solving skills. Good English communication and copywriting skills. Ability to work independently and deliver measurable results. Willingness to work full-time, on-site in Cairo. Nice to Have (Plus): Graphic design skills using Canva, Photoshop, or Illustrator. Video editing and content creation experience. Experience managing social media accounts and creating engaging content. Knowledge of email marketing, affiliate marketing, and marketing automation. Experience with SaaS, software products, ecommerce, or digital marketplaces. Show more Show less