Social Media Manager

About the Role A well-established company in the retail & e-commerce sector (Confidential) is looking for an experienced Social Media Manager to lead the socail media activites. Key Responsibilities 1. Content Creation & Management Supervise the writing, editing and proofreading of all brand content. Oversee the production of multimedia content, including videos, graphics, blogs and social posts. Ensure consistent tone, messaging and visual identity across all platforms. 2. Social Media Strategy & Execution Develop and implement a cross-platform social media strategy aligned with business goals. Plan, manage and execute content calendars for all social channels. Grow audiences and engagement with innovative, platform-specific content. 3. Team Leadership & Development Lead a team of copywriters, content creators, moderators, digital designers, videographers and photographers. Provide creative direction, feedback and editorial guidance. Build a collaborative, high-performing and innovative team culture. 4. Competitor & Market Analysis Research industry trends and track competitor activity. Turn findings into clear insights and recommendations. 5. Brand Awareness & Growth Build and maintain a strong social media presence that boosts brand visibility. Develop campaigns that strengthen brand identity and community engagement. 6. Data Analytics & Performance Optimization Track content and engagement KPIs using web and social analytics tools. Optimize content based on performance data and audience insights. 7. Campaign Development & Execution Conceptualize and deliver creative campaigns that drive engagement. Coordinate with designers and marketing teams to keep campaigns aligned. 8. Brand Image & Reputation Management Monitor and manage the brand's online reputation. Ensure timely, on-brand responses to customer inquiries and comments. 9. Collaboration & Internal Coordination Work closely with marketing, sales and e-commerce teams to align content strategy. Manage relationships with external agencies and influencers for content partnerships. 10. Innovation & Trend Monitoring Stay ahead of emerging trends, platform updates and digital innovations. Test new content formats, platforms and engagement tactics. Show more Show less