B2B Marketing Manager

About Arab therapy At Arab therapy, we bring together qualified and experienced mental health professionals to provide confidential and secure online therapy. We make it easier for people around the world to access professional mental health support, with a focus on helping them lead happier, more fulfilling lives. Role Overview We are looking for a results-driven B2B Marketing Manager to own and lead our B2B marketing strategy, with a strong focus on generating qualified leads, driving business growth, and building a scalable marketing engine. This role will be responsible for developing and executing comprehensive B2B marketing plans, managing budgets, identifying growth opportunities, and building effective lead-generation strategies that support our commercial objectives. The ideal candidate combines strategic thinking with hands-on execution and has proven experience in B2B marketing, SaaS or technology-driven businesses, demand generation, partnerships, and performance measurement. The successful candidate will take full ownership of B2B marketing performance, working closely with the business development, and leadership teams to translate business objectives into actionable marketing initiatives that generate measurable results. Key Responsibilities1. B2B Marketing Strategy & Planning ● Own the end-to-end B2B marketing strategy, translating business and revenue objectives into actionable quarterly and annual marketing plans. ● Develop market-specific marketing strategies targeting relevant industries, company sizes, decisionmakers, and customer segments. ● Identify and prioritize growth opportunities across key markets, including Jordan and Saudi Arabia, based on market potential and business priorities. ● Build clear marketing roadmaps covering demand generation, brand awareness, partnerships, events, content, and account-based marketing. ● Align marketing activities with sales and business development objectives to support pipeline growth and customer acquisition. 2. Lead Generation & Demand Generation ● Develop and execute multi-channel B2B lead-generation strategies to attract, engage, and convert qualified business prospects. ● Manage and optimize campaigns across LinkedIn, Meta, Google, email marketing, and other relevant B2B acquisition channels. ● Build lead-generation funnels, landing pages, conversion journeys, and nurturing workflows to improve lead quality and conversion rates. ● Define ideal customer profiles (ICPs), target industries, buyer personas, and decision-maker segments. ● Develop strategies for marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and pipeline contribution. ● Collaborate with sales and business development teams to improve lead handover, follow-up processes, and conversion performance. ● Explore and implement account-based marketing (ABM) strategies for high-value corporate accounts and strategic prospects. 3. Budgeting, Performance & Analytics ● Own B2B marketing budgets, allocating resources across channels and initiatives based on expected impact, business priorities, and performance. ● Forecast lead volumes, acquisition costs, conversion rates, and expected pipeline contribution. ● Monitor and optimize key performance indicators, including cost per lead (CPL), cost per qualified lead, lead-to-opportunity conversion, customer acquisition cost (CAC), and marketing-sourced pipeline. ● Build regular performance reports and dashboards to evaluate campaign effectiveness, budget utilization, and return on marketing investment. ● Continuously test, analyze, and optimize campaigns to improve efficiency, lead quality, and overall marketing performance. ● Establish clear KPIs, targets, and accountability frameworks for all B2B marketing activities. 4. Market Research & Competitive Intelligence ● Conduct ongoing market research and competitor analysis to identify market trends, customer needs, competitive positioning, and growth opportunities. ● Monitor competitor offerings, pricing, messaging, campaigns, partnerships, and go-to-market strategies. ● Develop differentiated value propositions and messaging tailored to target industries and decisionmakers. ● Use market insights, customer feedback, and performance data to inform marketing strategy and commercial decisions. ● Identify emerging opportunities in corporate wellness, employee wellbeing, and related B2B markets. 5. Partnerships & Strategic Marketing Initiatives ● Identify, develop, and execute strategic marketing partnerships that support lead generation, brand credibility, and business growth. ● Build co-marketing initiatives with corporate partners, insurance providers, industry associations, technology platforms, and other relevant stakeholders. ● Develop partnership campaigns, joint events, webinars, and other initiatives that generate business opportunities. ● Support the development of industry-specific marketing propositions and materials for enterprise clients. ● Establish processes to track partnership performance, qualified leads, and commercial outcomes. 6. Content Marketing & Brand Positioning ● Develop a B2B content marketing strategy that positions the company as a trusted partner and thought leader in its industry. ● Oversee the creation of case studies, client success stories, whitepapers, presentations, industry reports, email campaigns, and sales enablement materials. ● Develop compelling messaging that communicates the value proposition, business impact, and benefits of the company's B2B solutions. ● Collaborate with the central marketing and communications team to ensure consistency in brand positioning while addressing B2B audience needs. ● Support the development of relevant content for LinkedIn, corporate communications, webinars, and industry events. 7. Events, Webinars & Industry Engagement ● Plan and execute B2B marketing events, industry roundtables, webinars, workshops, conferences, and networking initiatives. ● Identify relevant industry events and opportunities to engage decisionmakers and generate qualified business leads. ● Manage event budgets, external suppliers, promotional materials, and post-event follow-up. ● Measure event effectiveness based on lead generation, engagement, pipeline contribution, and commercial outcomes. 8. Cross-Functional Collaboration ● Work closely with Sales and Business Development to align marketing priorities with pipeline and revenue targets. ● Collaborate with product and leadership teams to develop relevant value propositions, industry-specific solutions, and go-to-market plans. ● Establish a structured process for lead tracking, CRM management, campaign attribution, and performance reporting. ● Ensure marketing initiatives are executed efficiently, with clear ownership, timelines, and measurable outcomes. Requirements ● Bachelor’s degree in marketing, Business Administration, Communications, or a related field. ● 7+ years of relevant experience in B2B marketing, demand generation, growth marketing, or a similar role. ● Willingness to travel as required for business meetings, client engagements, partnerships, and marketing activities across target markets. ● Proven experience developing and executing B2B marketing strategies that generate qualified leads and contribute to business growth. ● Hands-on experience with B2B lead-generation campaigns, performance marketing, marketing funnels, and lead nurturing. ● Experience in SaaS, technology, digital platforms, corporate services, or other B2B-driven business models is strongly preferred. ● Demonstrated experience in marketing budget ownership, forecasting, performance analysis, and resource allocation. ● Strong understanding of ICP development, buyer personas, account-based marketing, and B2B sales cycles. ● Experience conducting competitor analysis, market research, and strategic positioning. ● Proven ability to develop partnerships and execute co-marketing initiatives. ● Familiarity with CRM and marketing automation platforms, s