Marketing Manager

Mission: The Marketing Manager is responsible for leading and executing the marketing strategy for Saudi Arabia, ensuring strong alignment between marketing, sales, finance, and regional teams. The role will drive business growth through effective portfolio management, pricing, promotions, market analysis, forecasting, and commercial planning. Key Responsibilities: 1. Marketing Team Management: • Lead and manage the local KSA Marketing team, ensuring clear objectives, priorities, and performance follow-up. • Coordinate with regional and cross-functional teams to ensure alignment with business priorities. • Develop the capabilities of the marketing team and promote a strong performance culture. 2. Business Planning & Budget Management • Lead the preparation and monitoring of the KSA marketing budget and forecast. • Track marketing and commercial performance against budget and business objectives. • Provide regular business updates and recommendations to management. • Prepare and lead KSA Business Reviews, highlighting performance, key challenges, opportunities, and action plans. 3. Pricing & Promotion Management • Define and recommend the KSA pricing strategy in alignment with business objectives, market positioning, and channel requirements. • Develop and manage the KSA promotional calendar in collaboration with Sales and other relevant stakeholders. • Monitor promotional effectiveness, pricing performance, and commercial results. • Ensure appropriate alignment of pricing, volume, and channel strategy. 4. Product Portfolio & Range Management • Lead range optimization for the KSA market based on market potential, profitability, channel requirements, and consumer needs. • Define and manage the KSA product lineup, ensuring the right products are available for each channel and business segment. • Identify opportunities for new product introductions, range expansion, and portfolio rationalization. 5. Sales & Channel Collaboration • Work closely with the Sales team to ensure effective execution of marketing plans and commercial initiatives. • Follow up on product listings and execution across relevant customers and channels. • Ensure alignment between marketing strategy, sales priorities, channel requirements, pricing, and volume targets. • Support the development of channel-specific strategies and initiatives. 6. Market & Consumer Analysis • Lead the analysis of KSA GfK data and market trends to identify growth opportunities and risks. • Monitor market share, category development, competitors, pricing, and channel performance. • Translate market insights into actionable marketing and commercial initiatives. 7. Commercial & Financial Management • Prepare and validate PCM calculations for relevant products and commercial initiatives. • Monitor profitability and commercial performance, ensuring marketing decisions support overall business objectives. • Work closely with Finance to ensure commercial assumptions and financial impacts are properly assessed. 8. Performance Tracking • Manage and maintain the KSA Sell-Out Tracker, ensuring accurate and timely reporting. • Monitor sell-in, sell-out, stock levels, promotional performance, and product/channel performance • Track KSA SLOBs (Slow-Moving and Obsolete Inventory) and work with Sales and Supply Chain to define corrective actions. • Provide recommendations to improve stock rotation and minimize inventory risks. Job Requirements: BA degree in Business Administration Minimum 7-10 years of experience in marketing role including Product Management or Category Management in FMCG or Retail. Preferably sales experience Strong experience in a dynamic product management role Excellent understanding of market trends, competitor analysis, and consumer behavior. Proven success in overseeing all elements of the product development lifecycle Ability to collaborate with cross-functional teams Strong analytical and problem-solving skills Strong organizational skills Good Communication Skills in English Ownership. Action-oriented, and Proactive Show more Show less