Social Media Manager

Social Media Manager Robot24.com, Dubai, UAE (On-site) Experience: 6 to 12 years About the Role Robot24.com is looking for a Social Media Manager who knows how to build audiences, not just post content. You understand what makes people follow, engage and come back, and you know how to grow a brand across every major platform. You will own the social media strategy for Robot24.com across Instagram, TikTok, YouTube, LinkedIn, X, Facebook and emerging platforms. You will lead the planning, publishing, community and performance of all social content, and turn stories about robotics, AI and the future of technology into content that reaches millions. This is not a role for someone who waits for direction. You set the strategy, lead the team and own the results. Your Responsibilities Build and lead the social media strategy for Robot24.com across all platforms Set clear growth targets for followers, reach, engagement and watch time, and deliver against them Plan and manage the content calendar with the Editorial, Video and Production teams Decide what goes out, where, when and in what format to get the best performance Lead and mentor social media executives, writers and video editors Brief and review content to make sure every post is on brand, accurate and high quality Spot trends, formats and sounds early and turn them into content that fits the Robot24.com brand Track performance daily and use data to improve content, timing and strategy Prepare weekly and monthly performance reports with clear insights and next steps Manage community engagement, comments and messages, and protect brand reputation Handle sensitive or breaking news situations quickly and responsibly Manage paid social campaigns and boosting strategy where needed Build relationships with platform partners, creators and collaborators Test new platforms, features and formats before competitors do Work closely with the Editorial, Video, Production, Commercial and Management teams You Must Have 6 to 12 years of social media experience, with at least 3 years in a management or lead role A proven track record of growing social channels with measurable results Experience managing large audiences across multiple platforms Deep understanding of each platform: formats, algorithms, trends, safe zones and what works where Strong knowledge of short-form video and what drives retention and shares Experience leading and developing a team Strong analytics skills using native platform insights and tools such as Meta Business Suite, YouTube Studio, TikTok Analytics, Sprout Social, Hootsuite or similar Experience planning and managing paid social campaigns Strong editorial judgement and excellent written English Ability to manage multiple priorities in a fast-moving environment Ability to work independently and make decisions with confidence Excellent attention to detail Highly Desirable Experience in a news, media, tech or digital publishing company Experience growing a YouTube channel at scale Experience with brand partnerships or sponsored content Experience managing creator or influencer collaborations Experience with social listening tools Basic video editing or design skills (Premiere Pro, CapCut, Canva or similar) Knowledge of the GCC and international social media audiences What Matters Most Experience is the baseline. We want someone who looks at a story, a trend or a set of numbers and instantly knows: Which platform is this story for? What is the hook? What will make people stop, watch and share? Why did that post work and this one didn’t? What should we do more of, and what should we stop doing? You should be equally at home planning a 12 month growth strategy and jumping on a trend within the hour. Who Will Succeed You notice when engagement drops before anyone else does. You know great social media is about timing, storytelling and community, not just posting more. You follow how platforms change and know why some formats win and others flop. You lead by example, raise the standard of everyone around you, and don’t need anyone to tell you what to post next. To Apply, Please Submit Your CV Links to the social media accounts you have managed or grown Growth and performance numbers for those accounts (followers, reach, engagement, views) At least 3 campaigns or content series you led, with results Details of the team size you have managed A short note on your exact role in each example Show more Show less