Social Media Manager

JOB DESCRIPTION SUMMARY Title: Social Media Manager Reports to: Business Director Office: Dubai, United Arab Emirates CTZAR is a social-first strategic and creative agency powered by an in-house production studio. As part of The Independents Group, CTZAR partners with leading brands and maisons across luxury, lifestyle, fashion, beauty, and wines & spirits. We are looking for an experienced Social Media Manager to lead and execute social media and paid media strategies across our international client portfolio. Based in Dubai and working closely with teams across our global offices, this role will be responsible for planning, managing, and optimising campaigns across EMEA, North America, and the Middle East. The ideal candidate will have strong expertise in paid social strategy, campaign management, and performance analysis, with the ability to translate data-driven insights into effective media recommendations. They should be confident in managing multiple markets and clients, building strong client relationships, and collaborating with strategy, creative, and production teams to deliver impactful campaigns. KEY RESPONSIBILITIES • Develop and execute paid social media strategies across multiple clients and markets. • Define channel strategies and media plans across Meta, TikTok, Snapchat, YouTube, LinkedIn, Pinterest, and other relevant platforms. • Develop media plans, budget allocations, audience targeting frameworks, and KPI recommendations tailored to different markets. • Set up, launch, monitor, and optimise paid social campaigns across multiple markets and time zones. • Manage campaign structures, pixels, tracking, A/B testing, creative rotation, budget pacing, and performance optimisation. • Ensure campaigns are delivered on time, within budget, and in line with client objectives and brand guidelines. • Collaborate with social media, content, creative, and production teams to integrate organic content, influencer activations, and paid amplification. • Monitor campaign performance and develop dashboards, reports, and post-campaign analysis. • Translate performance data into actionable insights and recommendations to improve future campaigns. • Support new business pitches by preparing media strategies, budget proposals, benchmarks, and campaign forecasts.• Act as the media point of contact for clients across different regions, presenting and communicating strategic recommendations. • Build and maintain relationships with platform representatives and media partners. • Stay updated on emerging platforms, advertising formats, industry developments, and social media trends. • Manage multiple clients, campaigns, and priorities while maintaining high standards of delivery. CREDENTIALS • Bachelor's degree in Marketing, Communications, Media, Digital Marketing, or a related field. • Minimum 5–8 years of relevant experience in social media and paid media, ideally within an agency environment. • Proven hands-on experience managing paid social campaigns and budgets across Meta, TikTok, Snapchat, YouTube, and LinkedIn. • Strong understanding of social media platforms, advertising formats, content trends, and audience behaviour across different markets. • Excellent knowledge of Instagram, TikTok, YouTube, Snapchat, and LinkedIn, including platform-specific formats and best practices. • Strong analytical skills with experience using advertising managers, analytics tools, and reporting dashboards. • Experience developing media strategies, budget allocations, audience targeting, and campaign performance recommendations. • Strong client management and presentation skills, with the ability to communicate strategic recommendations confidently. • Excellent organisational and project management skills, with the ability to manage multiple clients and markets simultaneously. • Fluent in both written and spoken French and English (mandatory). • Arabic language skills are an advantage but not mandatory. • Proactive, adaptable, and comfortable working across international teams and different time zones. • Flexibility to travel when required. PREFERRED BACKGROUND • Experience working within a digital, social media, or creative agency. • Previous experience managing international campaigns across EMEA, North America, and the Middle East. • Experience working with luxury, lifestyle, fashion, beauty, or wines & spirits brands. • Strong understanding of the luxury and premium brand landscape, with experience managing high-profile and demanding clients. • Established relationships with social media platforms and media partners. • Based in Dubai, with the flexibility to collaborate with international teams across different time zones. Show more Show less