Social Media Specialist

We are seeking an experienced Social Media Specialist to develop, manage, and optimize corporate social media platforms while leading creative content development and production. The role ensures that social media content aligns with brand standards, visual identity, and communication objectives while driving audience engagement and growth. Key Responsibilities: Manage corporate social media platforms, including X (Twitter), Instagram, Facebook, YouTube, and Snapchat. Develop engaging, on-brand content and creative concepts that translate communication objectives into compelling visual storytelling. Lead social media and creative content projects from planning and concept development through production, publishing, and performance evaluation. Create and coordinate visual content, including graphic design, photography, filming, and video production, in collaboration with relevant teams. Ensure high standards of design, composition, visual quality, and brand consistency across social media platforms. Collaborate with designers, writers, videographers, production teams, and internal stakeholders to develop and deliver creative content. Implement social media strategies to increase reach, engagement, audience growth, and brand awareness. Monitor social media analytics, platform trends, best practices, and content performance, recommending improvements based on insights and results. Manage multiple projects, deliverables, and production timelines while maintaining accuracy, attention to detail, and adherence to deadlines. Take ownership of assigned projects, proactively identify opportunities for improvement, and work independently to achieve objectives. Provide guidance and training to junior social media specialists when required. Maintain professional conduct and effective communication with internal and external stakeholders. Perform other related duties as assigned. Requirements: Arabic fluency is a must Bachelor's degree in Marketing, Communications, Media, Public Relations, Journalism, Digital Marketing, or a related field. Minimum 6 years of relevant experience in social media management, digital communications, or content production. Proven experience managing multiple corporate social media accounts and developing engaging digital content. Strong understanding of social media platforms, trends, best practices, and analytics. Demonstrated experience in visual storytelling and creative content development, with an understanding of graphic design, composition, filming, and video production. Ability to develop creative concepts and translate them into engaging visual content aligned with brand guidelines and communication objectives. Strong project management skills, including the ability to lead projects from planning to execution, manage multiple deliverables, and meet tight deadlines. Experience coordinating with production teams, designers, writers, and other stakeholders to deliver high-quality content. Excellent communication, organizational, collaboration, and stakeholder coordination skills. Creative, proactive, detail-oriented, and able to work independently. Excellent English communication skills; Arabic is an advantage. Experience in corporate communications or digital content production is preferred. A professional portfolio demonstrating social media campaigns, creative concepts, visual storytelling, or digital content production is preferred. Familiarity with Health & Safety requirements. Show more Show less