Senior Performance Marketing

Company Description Uptown October Developments is a pioneering real estate company in Egypt, recognized for its use of flexible design principles and custom home designs tailored to individual customer needs. The company focuses on delivering high-quality, efficient, and sustainable urban communities that meet modern lifestyle expectations. Its services cover the full real estate value chain, including land management, construction, leasing, and related offerings. Team members join a dynamic environment that values innovation, customer-centric solutions, and long-term community development. Role Description The Senior Performance Marketing role is a full-time, on-site position based in Giza. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive lead generation, customer acquisition, and sales for Uptown October Developments’ real estate offerings. Day-to-day tasks include conducting market and audience analysis, developing targeted marketing strategies, managing campaign budgets, tracking key performance metrics, and preparing regular performance reports. The role collaborates closely with sales, customer service, and leadership teams to align campaigns with business objectives, improve conversion rates, and enhance the overall customer journey. The Senior Performance Marketing professional will also test new channels and tactics, recommend data-driven improvements, and ensure brand consistency across all marketing initiatives. Qualifications Candidates should possess strong communication and customer service skills to collaborate across teams and support a high-quality client experience. Candidates should possess market research and marketing strategy skills to define target segments, build data-driven campaigns, and optimize performance. Candidates should possess sales-related skills and an understanding of conversion funnels to align marketing activities with revenue goals. Experience with digital performance marketing tools and platforms (e.g., Google Ads, social media ads, analytics solutions) is highly beneficial. Strong analytical and reporting skills, with the ability to interpret data and present clear insights and recommendations. Proven experience in real estate or a similar industry is an advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Ability to work on-site in Giza and manage multiple campaigns and priorities in a fast-paced environment. Show more Show less