Marketing Executive – Golf

Job Purpose The Marketing Executive – Golf is responsible for supporting the planning and execution of marketing initiatives that drive awareness, participation, membership growth, and revenue across golf operations. The role focuses on digital marketing, content creation, campaign management, events promotion, and brand engagement to enhance the overall customer experience. 1. Principal Accountabilities 1.1 Marketing Campaigns & Brand Promotion Assist in planning and executing integrated marketing campaigns to promote golf products, memberships, academies, tournaments, and events. Coordinate campaign activities across digital, social media, email, website, and onsite channels. Ensure all marketing materials are consistent with brand guidelines and business objectives. Monitor campaign performance and provide recommendations for continuous improvement. 1.2 Content Development & Digital Marketing Create engaging content for social media platforms, website updates, email marketing, and promotional materials. Support the development of creative assets including photography, video content, and marketing collateral. Manage content calendars and ensure timely delivery of marketing communications. Assist in maintaining accurate and up-to-date website content. 1.3 Golf Events & Member Engagement Support the promotion and marketing of golf tournaments, member events, corporate golf days, and academy programs. Coordinate marketing requirements with Golf Operations and other departments to ensure successful event execution. Develop initiatives that increase member engagement, participation, and customer retention. Gather customer feedback and market insights to enhance future campaigns. 1.4 Reporting & Analysis Track and analyze marketing campaign performance using relevant digital and reporting tools. Prepare regular reports on campaign effectiveness, customer engagement, and return on investment. Monitor competitor activities and industry trends within the golf, leisure, and hospitality sectors. Maintain marketing databases and assist with customer segmentation activities. 1.5 Stakeholder Management Liaise with internal departments, external agencies, media partners, and suppliers to deliver marketing initiatives. Support sponsorship and partnership opportunities that enhance brand visibility and customer engagement. Ensure all projects are delivered on time and within budget. 2. Minimum Qualifications Required Bachelor's degree in Marketing, Communications, Business Administration, or related field. 2-4 years of marketing experience, preferably within golf, sports, hospitality, leisure, or lifestyle industries. Experience in digital marketing, social media management, and content creation. Proficiency in Microsoft Office applications and marketing platforms. 3. Supportive Skills Strong written and verbal communication skills. Excellent content creation and copywriting abilities. Knowledge of social media platforms and digital marketing best practices. Strong organizational and project management skills. Ability to analyze marketing data and produce actionable insights. Creative mindset with attention to detail. Ability to work in a fast-paced environment and manage multiple priorities. Passion for golf, sports, leisure, or hospitality industries is advantageous. Show more Show less