Group Digital Marketing Specialist

Job Purpose The Digital Marketing Specialist is responsible for delivering the technical execution, platform administration, and performance analytics that underpin Mantrac Group's digital marketing activities. Working within the Marketing Operations & Analytics function, the role develops and deploys digital campaign assets, administers marketing technology platforms, manages campaign tracking and measurement, and transforms marketing data into actionable insights. The position plays a critical role in enabling Business Units to execute consistent, high-performing marketing campaigns while ensuring marketing decisions are supported by accurate data, effective reporting, and best-in-class digital marketing practices. Key Responsibilities Digital Campaign Development & Enablement Build, configure, and maintain campaign landing pages, forms, customer journeys, and digital assets within Umbraco CMS and other approved platforms. Develop and deploy responsive email templates and campaign components using Salesforce Marketing Cloud, Oracle Eloqua, and other marketing automation tools. Translate campaign briefs into scalable digital execution assets for Business Unit deployment. Configure campaign tracking, tagging, and performance measurement mechanisms to ensure accurate reporting. Conduct quality assurance testing to validate functionality, user experience, responsiveness, and tracking performance before campaign launch. Support the successful deployment of Group-led marketing initiatives across all markets. Marketing Technology & Platform Administration Administer and maintain digital marketing platforms, ensuring optimal functionality and governance. Manage user access, permissions, and account administration across marketing technology platforms, including Meta Business Manager. Maintain platform structures, naming conventions, data standards, and campaign governance requirements. Troubleshoot platform-related issues and coordinate resolutions with internal stakeholders and IT teams. Develop and maintain user documentation, standard operating procedures, and platform guidance materials. CRM & Marketing Automation Support the integration and optimization of marketing campaigns across Salesforce CRM, Oracle CRM, Salesforce Marketing Cloud, and Oracle Eloqua. Build and manage lead capture mechanisms, forms, automated workflows, and marketing journeys. Support audience segmentation and campaign targeting activities based on approved marketing requirements. Ensure seamless alignment between digital campaigns, CRM systems, and lead management processes. Monitor and improve marketing data quality and data integrity across all platforms. Digital Analytics & Reporting Collect, validate, and analyze performance data from websites, marketing automation platforms, CRM systems, social media channels, and digital advertising platforms. Track campaign performance against established KPIs and business objectives. Develop, maintain, and enhance Power BI dashboards and automated marketing performance reports. Consolidate data from multiple sources to provide accurate and meaningful business insights. Analyze user behavior, campaign effectiveness, lead generation performance, and customer engagement metrics. Present actionable recommendations to improve marketing effectiveness, ROI, and customer acquisition outcomes. Website & Landing Page Management Create, optimize, and maintain campaign landing pages to maximize conversion rates and user engagement. Ensure all digital assets comply with brand standards, UX best practices, and technical requirements. Monitor website and landing page performance using Google Analytics and other measurement tools. Coordinate technical enhancements and issue resolution with IT and external technology partners where required. Continuous Improvement & Innovation Identify opportunities to improve campaign execution, platform utilization, automation, reporting, and marketing processes. Drive efficiencies through automation, workflow optimization, and improved data management practices. Stay current with emerging digital marketing technologies, analytics methodologies, and industry best practices. Contribute to the evolution of Group marketing operations and analytics capabilities. Job Requirements Education Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Information Systems, Computer Science, or a related discipline. Relevant professional certifications in Digital Marketing, Google Analytics, Salesforce, Power BI, Marketing Automation, or CRM platforms are highly desirable. Experience Minimum 3-5 years of experience in Digital Marketing, Marketing Operations, Marketing Technology, CRM, or Marketing Analytics. Proven experience building and managing digital marketing campaigns across multiple channels. Experience working with CMS, marketing automation, CRM, and analytics platforms. Experience developing marketing performance reports and dashboards. Experience managing multiple campaigns and stakeholders within deadline-driven environments. Experience in B2B marketing, dealer networks, distribution organizations, or multi-market business environments is preferred. Technical Skills Strong experience with Umbraco CMS or similar enterprise content management systems. Hands-on experience with Salesforce Marketing Cloud and/or Oracle Eloqua. Working knowledge of Salesforce CRM and Oracle CRM. Strong expertise in Google Analytics (GA4). Experience administering Meta Business Manager and advertising accounts. Advanced Power BI reporting and dashboard development capabilities. Solid understanding of campaign tracking, UTM tagging, digital attribution, and performance measurement. Proficiency in Microsoft Excel, including data analysis and reporting functions. Basic knowledge of HTML and CSS for email and landing page customization. Core Competencies Digital Marketing Technology Expertise Marketing Analytics & Data Interpretation Attention to Detail Problem Solving & Troubleshooting Planning & Organization Analytical Thinking Continuous Improvement Mindset Collaboration & Stakeholder Management Customer Focus Commercial Awareness Innovation & Adaptability Language Requirements Excellent command of English, both written and spoken. French language proficiency is considered a strong advantage. Work Environment Indoor: 98% Outdoor: 2% Occasional travel to Business Units and regional offices as required. Show more Show less