Sales Director

Sales Director | Egypt What This Role Is About Our client is seeking a Sales Director to establish and lead its commercial operations in Egypt, with full responsibility for driving sales performance, market expansion and profitability. The role will lead the development and execution of the country’s commercial strategy, building strong relationships with key retail partners, distributors and e-commerce platforms. The successful candidate will oversee sales across Modern Trade, traditional trade, consumer electronics retailers and online channels, ensuring strong market coverage, product availability and sustainable revenue growth. Working closely with regional and global leadership, the Sales Director will also oversee the local commercial team and coordinate with key functions, including Marketing, Supply Chain, Finance, Operations and Regulatory Affairs. The Client’s Definition of the Ideal Fit 15+ years of senior commercial or sales leadership experience within consumer electronics, consumer durables, small domestic appliances or FMCG, with significant experience in the Egyptian market. At least 5 years in a Country Manager, General Manager, Commercial Director or comparable leadership role with full P&L responsibility. Fluency in both Arabic and English is a must. Proven experience launching, establishing or scaling a business or brand in Egypt. Strong track record managing sales across Modern Trade, traditional trade, key accounts and e-commerce channels. Experience managing major retail relationships, negotiating commercial terms and developing joint business plans with key accounts. Strong understanding of sales strategy, distribution, pricing, trade investments and profitability management. Experience leading cross-functional teams and managing local business operations. Good understanding of the Egyptian retail landscape, market dynamics, import requirements and relevant regulatory processes. Strong commercial judgement, financial acumen and negotiation skills. Entrepreneurial mindset with the ability to build a business and drive its growth. This is an opportunity to take ownership of a country operation and lead its commercial development in a key regional market. Show more Show less