Media Buyer

We are looking for a data-driven, results-oriented Media Buyer with proven experience managing high-budget performance campaigns across the GCC region, specifically Saudi Arabia (KSA). In this role, you will be responsible for planning, launching, scaling, and optimizing paid ad campaigns across multiple platforms (Snapchat, TikTok, Google Ads, Meta) to drive measurable ROI, user acquisition, and sales. You will work closely with content creators, designers, and growth managers to build ad creative tailored to Gulf culture and consumer behaviors. Key Responsibilities1. Campaign Strategy & Media Execution (GCC & KSA) Plan, execute, and scale high-volume paid performance campaigns on key GCC channels (Snapchat, TikTok, Meta, Google Search/Performance Max, and YouTube). Localize campaign strategies to target specific Saudi regions (Riyadh, Jeddah, Eastern Province) and broader GCC markets (UAE, Kuwait, Qatar). Optimize budgets dynamically across channels to achieve target CAC, ROAS, and LTV. 2. Creative Strategy & Localization Collaborate with the creative team to produce high-converting, culturally relevant ad creatives—focusing heavily on UGC (User Generated Content), short-form vertical video, and Arabic hooks. Run continuous A/B tests on ad copy, video angles, landing pages, and offers tailored to GCC audience preferences. 3. Analytics, Tracking & Reporting Implement and audit tracking pixels, Conversions API (CAPI), and Server-Side tracking to ensure accurate attribution across platforms. Monitor daily campaign metrics (CPM, CTR, CPC, CPA, ROAS) and build real-time performance dashboards. Provide actionable insights and weekly/monthly performance reports to stakeholders. 4. GCC Seasonality & Compliance Management Plan and execute strategic aggressive campaigns around major GCC peaks: Ramadan, Eid Al-Fitr, Eid Al-Adha, Saudi National Day (Sept 23), Saudi Founding Day (Feb 22), and White Friday. Ensure all ad content complies with local GCC advertising policies, Saudi GCAM / MOC regulations, and platform-specific regional policies. Requirements & Qualifications Experience: 3+ years of experience as a Media Buyer actively managing performance campaigns with proven success scaling budgets in the Saudi / GCC market. Platform Mastery: Expert-level hands-on experience with: Snapchat Ads Manager (Must-have for KSA) TikTok Ads Manager Google Ads (Search, PMax, YouTube) Meta Ads Manager (Instagram & Facebook) Budget Management: Experience directly managing substantial monthly ad spend (e.g., $30,000 to $100,000+ / month) with direct profitability targets. E-commerce & App Growth: Familiarity with platforms like Salla, Zid, Shopify, or mobile app attribution tools (AppsFlyer, Adjust) is a strong plus. Localization: Deep understanding of Saudi consumer behavior, dialect variations, and cultural nuances in ad messaging. Languages: Native/Bilingual Arabic (written and spoken) is strongly preferred; professional working proficiency in English. Technical Skills: Experience with Google Analytics 4 (GA4), Meta Pixel setup, GTM, and Server-Side tracking. Key Performance Indicators (KPIs) Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) / Cost Per Lead (CPL) Customer Acquisition Cost (CAC) CTR & Conversion Rate Optimization (CRO) Budget Utilization & Scalability Efficiency Company Location: October Smart Village Show more Show less