Growth Marketing Manager

About Fengany: Fengany is Egypt's destination for coffee and everything around it. In four years, we have grown from zero to EGP 150M+ in annual sales, profitably and without outside funding, serving more than 250,000 customers through our website, apps and major online marketplaces. Until now, marketing has been led by the founders. The Role: You will own Fengany's marketing engine, working directly with the founders and leading our team (media buyer, designer, executive, in addition to 3rd party agencies). Your goal is not to maintain our numbers, but to scale them. ***We don't want a "manager" who just forwards emails to agencies. We want a Builder. What You Will Do: • Brand and content: sharpen Fengany's positioning, define the content strategy and set the creative standard across all channels. • Personal branding: build the LinkedIn presence of our founders and team, positioning Fengany as a voice of expertise and an employer of choice. • Growth: own the strategy and budget for Meta, TikTok and Google, directing our media buyer and holding results to account. • Retention: lead the email and SMS strategy that turns customers into repeat buyers. • Data and performance: own the marketing dashboards and numbers (CAC, ROAS, conversion, AOV, LTV, repeat rate, churn), analyze customer cohorts, run structured tests and report monthly to the founders. • Team leadership: brief, review and develop the team, freelancers and creators. Who You Are: • A strategic marketer who turns brand vision into measurable results • Numbers-driven, backing every decision with data • A leader who gets the best out of a team without doing their work for them • Deeply familiar with the Egyptian digital consumer and fluent with AI tools Requirements: • 5+ years in marketing, brand or e-commerce growth, with 2+ years leading a team or agencies • Proven brand positioning, content strategy and LinkedIn personal or employer branding experience • Experience managing monthly marketing budgets of EGP 700K+ • Advanced analytics What We Offer: • Real ownership and a direct line to the founders • A competitive salary plus a performance bonus tied to growth • The chance to build the marketing function of a profitable, growing brand Show more Show less