Social Media Manager

About Agency Helix Agency Helix is looking for a highly creative, strategic, and experienced Social Media Manager to lead our social media team, develop innovative content concepts, and oversee the execution of social media campaigns for a diverse portfolio of clients. The ideal candidate must have strong creative direction skills, hands-on experience in content production and shoot planning, excellent organizational abilities, and the confidence to manage both clients and internal teams. Key Responsibilities: 1. Creative Strategy & Content Development -Develop original, engaging, and trend-driven social media concepts and campaigns. -Lead creative brainstorming sessions and translate ideas into actionable content plans. -Develop monthly content calendars, creative directions, and content pillars. -Ensure content remains innovative, visually appealing, and aligned with each brand's identity. -Identify emerging trends, formats, and creative opportunities across social media platforms. 2. Shoot Planning & Creative Direction -Lead the planning and coordination of photo and video shoots for client accounts. -Develop detailed moodboards, shot lists, storyboards, and production briefs. -Provide creative direction to photographers, videographers, and content creators. -Coordinate shoot schedules, locations, talent, props, and production requirements. -Oversee content quality and ensure final assets meet the approved creative vision. 3. Social Media Team Leadership -Oversee and manage the daily activities of the social media team. -Assign tasks, monitor workloads, and ensure timely delivery of content calendars and campaigns. -Review and approve content, captions, creative briefs, and publishing schedules before client submission. -Mentor junior team members and provide constructive creative feedback. -Establish efficient workflows and maintain high standards of quality, consistency, and accountability. -Coordinate with graphic designers, content creators, copywriters, and account management teams. 4. Social Media Management & Sprout Social -Demonstrate strong, hands-on proficiency in Sprout Social. -Oversee content scheduling, publishing, community management, and reporting through Sprout Social. -Manage publishing calendars, approval workflows, and account-level activities. -Monitor social media engagement, audience sentiment, and brand mentions. -Utilize Sprout Social analytics to assess performance and identify opportunities for improvement. -Ensure all client accounts are managed efficiently and consistently. 5. Client Management & Performance -Lead client meetings, creative presentations, and content planning discussions. -Present social media strategies, campaign concepts, and performance results. -Manage client feedback, expectations, and approval processes. -Oversee monthly reporting and recommend improvements based on performance insights. -Ensure all social media deliverables meet agreed deadlines and quality standards. Key Skills & Competencies: -Exceptional Creativity: Ability to develop fresh, original social media concepts and translate trends into relevant brand content. -Shoot Planning & Creative Direction: Strong experience in moodboard development, shot lists, storyboarding, and directing content production. -Team Leadership: Proven ability to supervise, motivate, and develop a team of social media professionals. -Sprout Social Expertise: Hands-on experience with publishing, workflows, community management, analytics, and reporting. -Social Media Strategy: Strong understanding of platform algorithms, content performance, audience behavior, and engagement strategies. -Content Quality Control: Excellent attention to detail, brand consistency, and creative execution. -Client Communication: Strong presentation skills, relationship management, and confidence in leading client discussions. -Project Management: Ability to manage multiple client accounts, deadlines, and creative projects simultaneously. -Copywriting: Strong English writing, editing, and storytelling skills. -AI & Digital Tools: Familiarity with AI-assisted content creation, creative research, and productivity tools. Requirements: -Minimum 3–5 years of social media management experience, preferably within a marketing or advertising agency. -Previous experience supervising a social media team. -Proven portfolio demonstrating creativity, campaigns, and content production. -Strong hands-on experience planning and managing professional photo and video shoots. -Proficiency in Sprout Social is highly preferred. -Excellent English communication, copywriting, and presentation skills. -Strong understanding of Instagram, TikTok, LinkedIn, Facebook, and X. -Experience handling multiple client accounts simultaneously. -Knowledge of the UAE/GCC market and social media landscape. -Arabic language skills are an advantage. How to Apply: Please submit your CV along with a portfolio showcasing social media campaigns, creative concepts, and shoots you have planned or directed. Show more Show less