Growth Marketing Specialist

Growth Marketing Specialist About the Role We're hiring a Growth & Performance Marketing Executive to own digital acquisition, lead generation and marketing automation across Yubi's MENA businesses. You're analytical, hands-on and measured by one thing: business growth. Applicants must currently be based in the UAE. Key Responsibilities 1. Performance Marketing & Lead Generation You’ll own Yubi’s paid acquisition engine, planning, launching and scaling campaigns that bring in qualified leads at an efficient cost. Run and optimize paid campaigns on Google, Meta, LinkedIn and other channels. Generate qualified B2B and B2C leads across Yubi's products. Own budgets, targeting, retargeting and A/B testing. Lower CPL and CAC; lift conversions and ROI. 2. Growth Marketing & Conversion Optimization You’ll find and unlock new growth levers, making every touchpoint, from the first click to sign-up, work harder to convert. Spot growth opportunities across channels and segments. Build and optimize funnels, landing pages and conversion journeys. Run remarketing and re-engagement campaigns. Support SEO, AEO and website conversion. 3. Marketing Automation & CRM You’ll turn leads into customers through smart, automated journeys, and partner closely with sales to keep the pipeline healthy. Build automated journeys across email, WhatsApp and SMS. Run nurturing, segmentation, personalization and lifecycle campaigns. Manage CRM integrations, lead scoring and workflows. Work with sales to lift lead quality and conversion. 4. Analytics & Campaign Management You’ll measure what matters, keep our data clean and reliable, and work across teams to turn insights into sharper campaigns. Track performance and build dashboards on leads, conversions, CAC and ROI. Keep tracking and attribution accurate. Partner with product, content, sales and design on campaigns, launches and events. 5. Network User Growth Our Network team brings B2B and B2C originators onto Yubi. You’ll turn that network into a user growth channel, driving traffic and conversions across all of Yubi’s assets like mortgage , PF and cards. Work closely with the originator, marketing and sales teams to grow and activate the network. Design growth campaigns for B2B and B2C originators. Work on a monthly marketing roadmap with clear defined targets Identify and prioritise target segments in the originator network ; regular cadences with Originators Define and run the strategy for B2B campaigns on WhatsApp/emails etc Define , develop marketing strategies for B2C originators Build strategies that drive traffic to Yubi’s assets on these surfaces /ecosystem partners, including mortgage and personal finance. Turn that traffic into conversions across all assets. Required Skills & Experience Education MBA (Marketing or Digital Marketing preferred). Bachelor's in Business, Analytics, Marketing, Economics, Engineering or a related field. Experience 4–6 years in performance marketing, growth marketing or digital acquisition. BFSI, fintech, retail, D2C or real estate experience preferred. Proven record of paid campaigns that deliver qualified leads. Strong grasp of funnels, CRO, remarketing and engagement. Hands-on with CRM and marketing automation platforms. Turns campaign data into clear decisions. Runs multiple campaigns independently. Tools & Platform Knowledge Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager Marketing Automation: Insider, MoEngage, CleverTap, WebEngage, Braze CRM: HubSpot Analytics: Google Analytics 4, Google Tag Manager, Looker Studio, Power BI What We're Looking For A proactive, analytical marketer who tests fast, uses Martech well and delivers measurable results. Someone who doesn't just run campaigns, but turns marketing spend into business growth. Yubi is a high-growth startup moving at a fast pace, where no two days look the same. This is a hands-on role where you’ll manage expectations and priorities across markets and business units. We hold ourselves to high standards and believe hard work still matters. You’ll need to be resourceful, quick to act and unafraid to bring original ideas to the table, while staying comfortable adapting, pivoting and learning as the business evolves. Show more Show less