Digital Marketing Manager — AI & Growth

About the Role CX Unicorn is looking for an AI-centric Digital Marketing Manager who combines creative thinking, performance marketing expertise, and data-driven decision-making to drive measurable growth. AI should be part of how you work—from audience research and campaign strategy to creative development, experimentation, and reporting. You will turn insights into compelling campaigns, use LLM tools to improve execution, and connect marketing activity to business outcomes. Hands-on experience with AI tools, strong creative abilities, and excellent presentation skills are essential. Key Responsibilities Build AI-enabled campaign strategies: Combine audience insights, market research, and business objectives to develop integrated digital campaigns. Own performance marketing: Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. Use LLM tools throughout the marketing workflow: Apply tools such as ChatGPT, Claude, and Gemini to research, ideation, copywriting, campaign planning, and analysis. Develop compelling creative: Create campaign concepts, messaging, briefs, and content variations using AI tools alongside human creative judgment. Build repeatable AI workflows: Develop reusable prompts, templates, and automations that improve campaign speed, consistency, and quality. Drive structured experimentation: Test audiences, creatives, messaging, offers, and landing pages, using results to guide the next iteration. Measure and improve results: Track lead quality, conversion rates, acquisition costs, and return on ad spend to optimize campaigns and budgets. Translate data into decisions: Develop dashboards, visualizations, and reports that explain performance and recommend clear actions. Present strategies and insights: Deliver engaging presentations on campaign ideas, creative direction, results, and growth opportunities. Connect marketing with sales: Align campaigns with sales priorities and use feedback to improve targeting, messaging, and lead nurturing. Evaluate emerging AI tools: Identify useful capabilities, test their practical value, and introduce tools that improve marketing outcomes. Maintain quality and brand consistency: Review AI-generated work for accuracy, originality, audience relevance, and brand alignment. Required Qualifications and Skills Minimum 3 years of digital marketing experience, including hands-on performance marketing. An AI-centric mindset, demonstrated through practical use of AI across marketing activities. Strong working knowledge of LLM tools and prompting techniques, including the ability to refine and critically evaluate outputs. Experience developing campaign strategies and managing paid media budgets against measurable goals. Strong creative abilities in campaign ideation, copywriting, messaging, and visual storytelling. A data-driven approach, with experience interpreting campaign metrics and turning insights into improvements. Excellent presentation and data visualization skills, with the ability to communicate ideas and results clearly. Familiarity with analytics, conversion tracking, attribution fundamentals, and A/B testing. Strong ownership, organizational skills, and the ability to manage multiple campaigns. Willingness and ability to work on-site in Dubai, UAE. Preferred Qualifications Experience using AI tools for image, video, or design production. Experience building marketing automations with tools such as Zapier, Make, or n8n. Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, and CRM platforms. Experience marketing to UAE or GCC audiences. A portfolio demonstrating measurable campaign results and practical applications of AI. What Success Looks Like AI-enabled campaigns deliver qualified leads and measurable growth. Creative testing becomes faster and more effective, campaign decisions are grounded in data, and clear presentations help stakeholders understand results and next steps. Show more Show less