Digital Product Owner

The DPO will lead the Product strategy, roadmap and lifecycle for digital experienc es connecting physical stores with the broader brand omnichannel ecosystem. The role will partner closely with Retail, Store Operations, Digital, Technology and Central Product & Engineering teams and translate business opportunities into scalable digital products, represent regional requirements within global product roadmaps, and continuously measure and optimize the value delivered. Job Overview: Digital In-Store Product Strategy & Roadmap Define and own the Middle East Digital In-Store product vision, strategy and roadmap, aligned with the overall Digital, Retail and omnichannel strategy. Build a deep understanding of customer, Beauty Advisor and store operational needs through continuous discovery with Retail teams, stores, customers and Analytics. Identify and prioritize opportunities where technology can improve the customer journey, Beauty Advisor experience, operational efficiency and commercial performance. Translate business opportunities into clear product propositions, requirements, priorities and measurable outcomes. Manage the complete product lifecycle from discovery and business case through delivery, launch, adoption, measurement and continuous optimization. Regional Product Ownership & Central Partnership Act as the Middle East Product representative for Digital In-Store, ensuring regional customer and business priorities are represented within Central and Global product discussions. Partner closely with Central Digital In-Store Product and Engineering teams to understand global capabilities and roadmaps and identify opportunities relevant to Middle East markets. Influence Central product roadmaps by providing clear regional requirements, customer insights, business value and supporting data. Maintain clear visibility of Central dependencies, delivery timelines and risks impacting the Middle East roadmap. Omnichannel Customer Experience Partner with Retail and Customer Experience teams to identify opportunities to connect physical and digital customer journeys. Ensure consistency between Digital In-Store experiences and customer-facing Website, App, Loyalty and CRM journeys. Work with Retail and Training teams to ensure products are designed with store adoption and Beauty Advisor usability in mind. Use store feedback and customer insights to continuously improve products after launch. Product Performance & Analytics Define clear KPIs and success measures for Digital In-Store and Innovation products. Measure product adoption, customer engagement, operational impact and commercial value following launch. Ensure product decisions and future investment are supported by measurable customer and business outcomes. Stakeholder & Change Leadership Build strong partnerships across Retail, Store Operations, Digital, Product, Design, Analytics, Engineering, Local IT, Marketing, CRM, Loyalty and Supply Chain. Translate effectively between business needs and technical teams, ensuring shared understanding of problems, priorities and expected outcomes. Partner with Retail and Training teams on store readiness, rollout and change management while maintaining Product accountability for the digital solution and its performance. Build strong relationships with Central and Global Product & Engineering teams and external technology partners. Experience and Skills Required: 6 years of Product Management/Product Ownership experience, ideally within digital, ecommerce, retail technology or omnichannel environments. Proven experience owning a product or domain end-to-end, from discovery and strategy through delivery, launch, measurement and continuous optimization. A strong customer-first and product mindset, with the ability to turn customer and business problems into scalable digital solutions. Experience building and managing product roadmaps, priorities and backlogs based on customer value, business impact and data. Strong experience working with cross-functional teams, including Business, Design, Analytics, Engineering and Technology. The ability to influence and align senior stakeholders across local, regional and global teams without direct authority. Experience working within complex technology ecosystems, integrations and third-party solutions, with the ability to comfortably engage with technical teams. Strong analytical and commercial thinking, using data and KPIs to measure product success and guide decisions. The ability to operate independently, navigate ambiguity and establish a new Product stream from the ground up. Curiosity and practical understanding of AI and emerging technologies, with the ability to identify meaningful customer and business use cases. Excellent communication and storytelling skills, with the ability to translate complex topics into clear business and customer outcomes. Show more Show less