Performance Marketing Specialist (Google Ads & Meta Ads)

Aldrich is seeking a Performance Marketing Specialist who is accountable for delivering measurable results. The primary focus of this role is to generate high-quality B2B leads for our international conferences and exhibitions through Google Ads and Meta Ads. We're looking for someone who goes beyond launching campaigns. You should be able to analyse performance, identify opportunities and challenges, make data-driven optimisation decisions, and clearly communicate what is working, what isn't, why, and what actions should be taken to improve results. This is a target-driven role where success is measured by qualified lead generation, campaign performance, and tangible business outcomes. Key Responsibilities Develop, launch and manage Google Ads and Meta Ads campaigns to generate qualified delegate, exhibitor and sponsor leads. Plan campaign strategy based on business objectives and target audience. Conduct keyword research, audience research and competitor analysis. Build and manage Search, Display, Performance Max, YouTube and Meta campaigns where appropriate. Monitor campaign performance daily and make data-driven optimisation decisions. Identify why campaigns are underperforming and implement corrective actions immediately. Continuously test audiences, creatives, bidding strategies, keywords, landing pages and campaign structures to improve results. Recommend budget allocation based on campaign performance rather than simply spending the allocated budget. Set up and maintain accurate tracking using Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, Conversion API and UTM parameters. Work closely with the Sales and Marketing teams to improve lead quality and campaign performance. Produce clear weekly reports explaining performance Success in This Role Means You should be able to confidently be able to work with: Why has the cost per lead increased this week? Why has lead quality dropped? Which campaigns should receive more budget and why? Which campaigns should be paused and why? What changes have you made to improve performance? Based on current performance, how many qualified leads can we realistically expect this month? What should we do next to improve results? Requirements Minimum 3 years of hands-on experience managing Google Ads and Meta Ads. Proven experience generating B2B leads. Strong knowledge of - Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager Meta Pixel & Conversion API, UTM tracking Experience managing advertising budgets and optimising campaigns for ROI. Strong analytical and problem-solving skills. Ability to interpret campaign data and make optimisation decisions independently. Excellent written and spoken English. Preferred Experience B2B lead generation. Conferences, exhibitions or events marketing. Industrial, engineering, manufacturing, energy or professional services sectors. International campaign management. CRM integration and lead attribution. If you are someone who simply launches campaigns and waits for results, this role is not for you. We are looking for someone who can analyse, adapt, optimise and consistently improve performance. Show more Show less