Brand & Commercial Manager-HORECA(Consumer Care brands)

Job Title: Brand & Commercial Manager Department: Sales / Commercial Reports To: CEO / Commercial Director Job Purpose The Business Development Manager is responsible for driving revenue growth by identifying new business opportunities, expanding market presence, building strategic partnerships, and increasing sales across retail, wholesale, and distribution channels. Key Responsibilities 1. Business Growth & Market Expansion Identify and develop new business opportunities in and GCC markets Expand distribution network (retailers, wholesalers, online platforms) Enter new markets, territories, and customer segments 2. Sales Strategy & Execution Develop and implement sales strategies to achieve revenue targets Build and manage a strong sales pipeline Negotiate contracts and close high-value deals Achieve monthly, quarterly, and annual sales targets 3. Client & Relationship Management Build long-term relationships with key clients, distributors, and partners Manage key accounts and ensure repeat business Conduct regular client meetings and presentations 4. Market Intelligence & Competitor Analysis Monitor market trends, competitor activities, and pricing strategies Identify gaps and opportunities for growth Provide insights to management for strategic decisions 5. Product & Brand Development Support Work closely with marketing and product teams to align offerings with market needs Provide feedback on new product development (pricing, demand, positioning) Support brand expansion initiatives 6. Partnerships & Strategic Alliances Identify and establish partnerships with distributors, retailers, and corporate clients Explore B2B, institutional, and bulk sales opportunities Develop collaborations to increase market penetration 7. Reporting & Performance Tracking Prepare sales forecasts, budgets, and performance reports Track KPIs and optimize strategies to improve results Maintain CRM and sales records --- Key Requirements Education Bachelor’s Degree in Business Administration, Marketing, or related field MBA is an advantage Experience 5–10 years of experience in business development / sales Experience in FMCG, retail, trading, or consumer brands preferred Strong network in market (retailers, distributors) Skills Strong negotiation and closing skills Excellent communication and presentation abilities Market knowledge and commercial awareness Relationship-building and networking skills Self-driven with target-oriented mindset Key KPIs Revenue growth and sales target achievement Number of new clients/accounts acquired Market expansion (new territories/channels) Profit margins and deal closures Customer retention and repeat business Show more Show less