Senior Public Relations & Influencer Specialist

We are hiring Senior PR & Influencer Specialist Key Responsibilities: ● Develop and execute PR strategies aligned with the brand's identity and marketing objectives. ● Build and maintain strong relationships with influencers, content creators, celebrities, media representatives, and relevant industry partners. ● Manage the full influencer spectrum across all brands, from UGC creators and nano/micro influencers to macro influencers, celebrities, and medical KOLs (dermatologists, pharmacists, and doctors). ● Build and manage a medical KOL programme with doctors, ensuring scientifically accurate, compliant messaging and credible, professional brand representation. ● Build and maintain an influencer and UGC database covering rates, audience data, and performance history, and negotiate cost-efficient deals. ● Track influencer performance against sales objectives using promo codes, tracking links, and conversions, and coordinate with the media buyer on usage rights and whitelisting for paid ads. ● Identify and coordinate influencer collaborations, product gifting, PR packages, and brand partnerships. ● Coordinate brand events, product launches, press events, and influencer activations. ● Research relevant influencers and media opportunities based on audience relevance, engagement, brand fit, and campaign objectives. ● Negotiate collaboration terms, deliverables, timelines, and budgets with influencers and external partners. ● Identify opportunities for brand exposure through partnerships, events, editorial features, and relevant industry activities. ● Prepare PR campaign reports, tracking coverage, reach, engagement, earned media value where appropriate, and overall campaign performance. ● Support brand reputation management and handle PR-related inquiries professionally. Job Requirements ● Bachelor’s degree in public relations, marketing, mass communication, or a related field is preferred. ● 2–4 years of experience in public relations, influencer marketing, brand communications, or a similar role. ● Experience in beauty, personal care, cosmetics, lifestyle, or retail brands is a strong advantage. ● Established relationships with relevant influencers, content creators, media outlets, and industry contacts, including UGC creators, top-tier influencers, and medical professionals (dermatologists and doctors). ● Strong written and verbal communication skills in Arabic and English. ● Excellent negotiation, networking, and relationship-management skills. ● Good understanding of social media platforms, influencer marketing, and current industry trends. ● Ability to organize multiple campaigns, manage deadlines, and coordinate external partners. ● Strong research, planning, and reporting skills. 📍 Location: Maadi, Cairo, Egypt 💼 Employment Type: Full-time If you are interested, please send your CV and portfolio via email: [redacted email] Show more Show less